News

Disney, Adobe Announce Multi-Year Custom AI Deal

+3

Business

Disney, Adobe Announce Multi-Year Custom AI Deal

Priya Raman · 2026-11-09T15:20:20.401Z

Disney using its own IP for these AI tools should keep everything on brand for the parks and movies without pulling from outside sources.

9 sourcesUpdated Nov 9, 20261 min read

+3

Disney, Adobe Announce Multi-Year Custom AI Deal — Photo: Freddo / Wikimedia Commons (CC BY-SA 4.0)

Sponsored

Adobe and Disney have announced a multi-year alliance to develop custom generative AI tools for Disney’s parks, resorts, cruise business, studios and ESPN. Using Adobe Firefly Foundry, the companies will build private models trained on Disney intellectual property, with the aim of helping creative teams explore concepts and produce work more quickly while protecting Disney’s content. Walt Disney Imagineering is already using image-generation and sketch-to-image tools, and the collaboration will also support concept development at StudioLAB and efforts to engage ESPN audiences and surface archival content. Disney says the tools are intended to accelerate creative work, not replace employees; the alliance also includes marketing and industry collaborations.

Sponsored

In this story:

Sponsored

How it spread

Broke in.marketscreener.com · Nov 9, 8:08 AM ETRight +1h9 sources +1h on

Claim check

What each side asserts, disputes — or leaves out entirely.

Analyzing the coverage…

Where do you land?

Whose framing of this story rings truest to you?

Sponsored

Coverage

Sponsored

Comments (3)

Ask Genius by OpenServe:

Free account · your comment posts right after signup

Tom Gallagher⚡72m
ESPN adding AI-generated graphics and concepts might speed up highlights, though it risks making broadcasts feel less original over time.
Rachel Meyers⚡142m
It's smart they're stressing this supports the creative teams instead of cutting jobs, but I'll believe it when we see the results at the studios.
Priya Raman⚡82m
Disney using its own IP for these AI tools should keep everything on brand for the parks and movies without pulling from outside sources.

Sponsored

More on this story

Back to News

Tech

Meta Expands Instagram AI Age Checks Globally

Meta is expanding AI age-estimation technology worldwide on Instagram to identify users it believes are teens—even those who entered adult birthdays—and move them into more restrictive Teen Accounts, while removing accounts it believes belong to children under 13. The protections include private-by-default profiles and limits on content and messaging; Meta says similar age-estimation tools are planned for Facebook and Threads, and it has begun using Apple’s age-range signal in Australia.

20 sources

Tech

Nvidia Board Probes Alleged China Intelligence Operation

Three House Republican committee leaders are seeking a closed-door briefing from Nvidia CEO Jensen Huang about his ties to Megaspeed executive Alice Huang, whom reports say is under investigation for allegedly passing information to China. They also want details on Nvidia’s safeguards against foreign espionage; Nvidia says Jensen Huang’s meetings involved only general business discussions and that it follows U.S. rules.

459 sources

Sponsored

Tech

Nvidia CEO Tells Staff of Affair as Board Reviews Intelligence Reports

Nvidia CEO Jensen Huang told employees he had been unfaithful to his wife and apologized, saying he would work to regain their confidence. The company’s board has opened an independent investigation into allegations that he was targeted by Chinese intelligence; Nvidia says it has no reason to believe company secrets or national security were compromised and continues to back his leadership.

401 sources