Runway has launched Media Router, a developer-focused router that automatically selects the best image, video, or audio generation model based on priorities like quality, speed, or cost, and is accessible through the Runway Dev platform. It aggregates Runway’s own models with a growing roster of third-party generative media models via a single API, positioning Runway as an infrastructure layer for the field rather than just a model creator. The router is designed to ease developers’ workloads by routing requests to the most suitable model, accelerating integration of generative media into products. Key industry partners, including Adobe, Cloudflare, ElevenLabs, Expedia, Shutterstock, and Quora, already use Runway Dev to embed media generation directly into their offerings. The system introduces cost-control features such as token-based pricing and the ability to select the cheapest or highest-quality model, along with auditing, moderation, and private-instance options to support enterprise needs. Market-wide, the move marks a shift toward intelligent routing for generative media, mirroring similar approaches in large language models and underscoring Runway’s push to become the central infrastructure layer for the space.