Samsung unveiled the Galaxy Z Flip 8 alongside the Z Fold 8 and Z Fold 8 Ultra at its London Unpacked event, with the Flip 8 starting at $1,199 and the Fold 8 and Ultra priced higher due to component costs and a global price tilt driven by memory shortages. The lineup emphasizes thinner, lighter designs and a redesigned Flex Titanium hinge intended to reduce crease visibility, though reviewers warn the crease may deepen with extended use and the Flip 8’s camera and dust resistance aren’t notably upgraded. The Z Fold 8 Ultra debuts as Samsung’s top model with a large inner display and an enhanced camera system, while AI features and longer OS support are highlighted across the range. Pre-orders come with incentives like a $150 Samsung credit and up to $600 trade-in on the Flip 8, with third-party retailers potentially complicating pricing. Analysts frame the launch as Samsung solidifying foldable leadership amid rising AI-driven component costs, and global pricing rising versus Korea to reflect these costs. The event also underscores Samsung’s broader ecosystem push, including wearables and commitments to seven years of Android OS and security updates.