San Diego Comic-Con 2026 launches with Preview Night and a four-day run expected to draw about 135,000 attendees, with all badges sold out and major appearances anticipated in Hall H. Marvel Studios returns to Hall H for a marquee Saturday panel, Apple TV+ makes its first Hall H appearance, and Sony showcases PlayStation titles as the industry reconvenes after the 2023–2024 strikes. HBO Max is staging a recurring presence, including immersive activations such as the Lanterns Training Headquarters and an advanced House of the Dragon screening, signaling a broader push for experiential fan experiences. Long lines and early access remain defining features as exhibitors unveil a slate of SDCC exclusives and themed experiences across the Gaslamp Quarter. Local businesses, including bars and restaurants, participate with culture-themed menus and promotions, underscoring the convention’s economic impact on downtown San Diego. Coverage from multiple outlets highlights previews, crowds, and evolving lineups as Marvel, streaming platforms, and gaming titles drive the event’s hype.