Apple plans Maps ads rollout in US, Canada

Apple is rolling out Maps ads with a selective, 'organic-looking' approach, banning broad home-services categories and certain high-risk industries while evaluating medical ads case-by-case, signaling a focus on trusted, physically visitable locations as it delays a formal launch to this summer in the U.S. and Canada with a policy effective July 14, 2026. The strategy contrasts with Google’s Local Services Ads by prioritizing ad quality and brand safety over rapid expansion, aiming to simplify verification and reduce friction for advertisers.