Mattel, WWE ink multi-year AAA licensing deal

Mattel and WWE are expanding their licensing by adding Lucha Libre AAA Worldwide to their action-figure lineup under a multi-year global deal, with a new AAA line launching Fall 2027 featuring heroes known for their masks and personas. The partnership broadens Mattel’s WWE portfolio beyond its existing line, following WWE’s AAA acquisition, and aims to bring AAA’s culture to collectors worldwide.