Bastion appoints Carolyn Tesoriero to lead qualitative

Bastion has appointed Carolyn Tesoriero as Group Client Director – Head of Qualitative, effective July 20, to lead the agency’s qualitative offering and bolster its integrated insights capability with more than two decades of consumer, cultural and market research experience. The appointment, praised by Joanne Norton, aims to translate deep insights into commercially meaningful growth and strengthen Bastion’s strategy-focused offerings for modern marketers.