UK Tribunal Allows £306 Million Apple-Amazon Suit

The UK Competition Appeal Tribunal on Monday, September 28, 2026 certified the On-Amazon portion of a consumer collective claim against Apple and Amazon and rejected the Off-Amazon portion. Surviving claims are estimated at £289 million to £306 million including interest. The three-judge panel treated the marketplace purchases theory as plausible, credible and grounded in the facts, and the wider claim for products bought from Apple and other retailers as resting on a complex and speculative theory of harm. The claim alleges a 2018 agreement restricted which third-party sellers could offer Apple and Beats-branded products on Amazon's UK marketplace, reducing competition and raising prices. Apple said it strongly disagreed with the claims and that the agreement was intended to tackle counterfeit products on the marketplace. Amazon welcomed rejection of the wider claim, called the remaining claim without merit, and said we're confident that this will become clear throughout the process. A spokesperson for Justin Le Patourel welcomed the ruling but said it was disappointing that parts of the claim were not certified. An earlier version was blocked in January 2025 over class representative and funding concerns, then refiled by JLP A&A Class Representative Limited with Le Patourel replacing Christine Riefa. The case relies on the Chapter I prohibition and Article 101 TFEU for conduct before the end of 2020. Certification does not decide liability. CONTESTED: none found.