Shakira and Burna Boy’s Dai Dai emerged as the official FIFA World Cup 2026 anthem, riding a globally coordinated strategy that leveraged multi-language releases and high-profile live moments from the World Cup opening ceremony to the final halftime show. The campaign, guided by independent marketer Ray Rock, coordinated multiple language collaborations and remixes to maintain momentum and reach diverse audiences, avoiding early peaking while maximizing post-tournament visibility. Dai Dai has dominated global charts, including No. 1 on the Billboard Global 200 and Global Excl. U.S., and has earned widespread streaming and video-record-breaking success, cementing Shakira’s status as a truly global pop icon. Behind the push were strategic partnerships and cross-promotions with events and media that amplified the track’s reach and kept it at the center of World Cup celebrations, with notable performances at key moments fueling the surge. The song also achieved historic streaming milestones, such as unprecedented Spotify chart performances and the first No. 1 on Spotify’s Global Music Videos Chart, alongside major video views on YouTube as it traveled across 68 countries. As Shakira continued touring, the momentum around Dai Dai reinforced her record-breaking run and solidified its place in the Tournament’s cultural moment, underscoring the power of a meticulously planned, globally resonant marketing and release strategy.