Organization

Generation Z

cohort succeeding Millennials, born from 1997 to 2012

Also known as Gen Z, zoomer, Zoomer, zoomers, Zoomers, Centennials

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Flipkart Plans Bangalore Food Delivery Pilot

Flipkart plans a Bengaluru-based food delivery pilot within the next 30 days, exploring a standalone app or ONDC integration to challenge Zomato and Swiggy while expanding its broader consumer ecosystem. The move highlights a strategic push into high-frequency services with a focus on delivering value to Gen Z and leveraging ONDC to scale rapidly across India.

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