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About Big Deal
Big Deal (Korean: 소주전쟁) is a 2025 South Korean semi-autobiographical drama film loosely based on the real-life sale of Jinro during the 1997 Asian financial crisis. The film follows Pyo Jong-rok, a patriotic financial director at a soju company, and Choi In-beom, a revenue-driven global investment employee, as they clash over the fate of Korea's national liquor brand. It was released theatrically in South Korea on May 30, 2025.
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