Samuel Adams Unveils Life-size Front Yard Beer Hall
Samuel Adams is expanding Oktoberfest reach with a life-size Front Yard Beer Hall inflatable for home celebrations, available for $199 starting Sept. 1, plus a sweepstakes for a larger 15x20-foot version with accompanying merch. The brewer also touts a non-alcoholic Octoberfest option and a Fall Legends Variety Pack as part of the rollout, while Oktoberfest events abroad—like Munich’s festival running Sept. 19–Oct. 4—continue to draw luxury attention, such as Rosewood Munich’s prominence near the city’s core attractions.
Lifestyle · 6 sources · Sep 3, 2026Read itThe journal
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About Boston Beer Company
The Boston Beer Company is an American brewery founded in 1984 by James "Jim" Koch and Rhonda Kallman. Boston Beer Company's first brand of beer was named Samuel Adams after Founding Father Samuel Adams, an American revolutionary patriot. Since its founding, Boston Beer has started several other brands, and in 2019 completed a merger with Dogfish Head Brewery.
Everything about Boston Beer Company →- Country
- United States
- Headquarters
- Boston
- Inception
- 1985
- Website
- http://www.bostonbeer.com/