Digital Playground

Digital Playground Inc. is an American pornographic film studio, headquartered in Burbank, California. It has been called one of the five biggest porn studios and, in 2006, was described by Reuters as one of the handful of studios that dominate the U.S. porn industry. History Adult director Joone founded the company in 1993, originally making adult CD-ROM computer games. The company became an innovator in making pornography available on personal computers. In 2003, DP began working with a company specializing in hologram technology, with the aim of bringing the actress "into the viewer's living room". DP began filming in high-definition in 2005. In January 2006 the company chose Blu-ray Disc over rival format HD DVD because Joone felt Blu-ray Disc was more future-proofed. DP initially had difficulty finding a company prepared to produce its films in the Blu-ray Disc format, as companies that replicated DVDs were reluctant to deal with the pornography industry. The Digital Playground studios have been at the forefront for iPads, HD and three-dimension technology for cinema and television in the porn industry. The company has claimed that "many technology brands have used the adult industry (and DP, in particular), to test new markets" because of "the sheer scale of the porn industry".