Frank West.

About Frank West

Francis "Frank" Algernon West is a character in Dead Rising, an action-adventure video game series created by the Japanese company Capcom. Frank was first introduced as the player character in Dead Rising (2006). The character was initially conceived as being obese and ugly during the development of the game before its producer Keji Inafune decided that they should be an average looking everyman. During the events of Dead Rising, Frank is a freelance photojournalist who stumbles upon a zombie outbreak and violent psychopaths within a shopping mall in the town of Willamette, Colorado.