‘This Is The Wrong Product’: EV Exec Admits Electric Pickup Trucks Don’t Make Money
The CEO of an electric vehicle (EV) company does not believe that electric pickup trucks are currently a viable product, he told Axios in an interview. Peter Rawlinson, CEO of luxury EV producer Lucid Motors, told Axios…
Reporting · 1 source · Jul 1, 2026Read itThe journal
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About Lucid Motors
Lucid Group, Inc. is an American automotive and technology company that manufactures electric vehicles and supplies advanced electric vehicle powertrain systems. The company is headquartered in Newark, California. In September 2021, the company began producing the Lucid Air sedan at its factory in Casa Grande, Arizona. Production of its second model, the Lucid Gravity SUV, started in December 2024, with customer deliveries ramping through 2025 and into 2026. Lucid also supplies and develops powertrain technology to other automakers, including Aston Martin.
Everything about Lucid Motors →- Country
- United States
- Headquarters
- Newark
- Inception
- 2007
- Website
- https://lucidmotors.com/, https://www.lucidmotors.com/