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About Multi-Coloured Swap Shop
Multi-Coloured Swap Shop, more commonly known simply as Swap Shop, is a British children's television series that aired on BBC1 from 2 October 1976 to 27 March 1982. The show was presented by Noel Edmonds, Keith Chegwin, John Craven and, from 1978, Maggie Philbin. It was groundbreaking in many ways: by broadcasting live on Saturday mornings, being three hours in length, and using a direct telephone number extensively for the first time on TV.
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