MLB Broadcast Exposure Grows Across Networks
MLB’s first year with a reshaped media mix delivered broader broadcast exposure, with NBC returning as a partner and drawing greater reach, while Netflix attracted a younger and international audience despite lower overall viewership for its three games. ESPN/ABC maintained a sizable package with flexible scheduling and MLB.TV integration, highlighting a balance between traditional and streaming platforms.
Sports · 5 sources · Sep 22, 2026Read it
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About NBC
The National Broadcasting Company (NBC) is an American commercial broadcast television network, serving as the flagship property of NBC Entertainment, a division of NBCUniversal, which is a subsidiary of Comcast. It is one of NBCUniversal's two flagship namesake properties, alongside Universal Studios. It is the first and oldest major broadcast network in the United States.
Everything about NBC →- Country
- United States
- Headquarters
- 30 Rockefeller Plaza, NBC Tower, 10 Universal City Plaza, Stamford
- Inception
- June 19, 1926, 1926, 1939
- Website
- https://nbc.com
