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About Pepsi MAX & Jeff Gordon Present: Test Drive
Pepsi Max & Jeff Gordon Present: Test Drive is a 2013 short film produced by Gifted Youth, the commercial division of Funny or Die. The film was directed by Peter Atencio and stars NASCAR driver Jeff Gordon. The film served as part of a viral marketing advertising campaign to promote Pepsi Max. The film was released through Pepsi's YouTube channel on March 12, 2013. It quickly became a viral video, and earned more than 45 million views on YouTube as of March 2016. The film was shortened into a television advertisement which aired in North America during the 2013 NASCAR Sprint Cup Series season.
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