Employment
As of January 30, 2025, Southwest Airlines had 72,450 active full-time equivalent employees. According to The Washington Post, it uses the hiring motto of seeking people that have a "Servant's Heart, Warrior Spirit, Fun-LUVing Attitude". It also uses the internal practice of ranking "employees first, customers second". Southwest Airlines pilots are represented by the Southwest Airlines Pilot Association union.
Bob Jordan became Southwest's sixth CEO on February 1, 2022, replacing Gary C. Kelly. Kelly continues as chairman of Southwest Airlines. Kelly replaced Jim Parker on July 15, 2004, and assumed the title of president on July 15, 2008, replacing former president Colleen Barrett.
In September 2024, in response to pressure from Elliott Investment Management, Kelly announced that he would not seek reelection as executive chairman in 2025. Jordan is expected to remain as CEO. On October 24, 2024, Kelly announced he would accelerate his retirement, which – along with the previously announced retirements of six other Southwest directors – would go into effect on November 1, 2024. Rakesh Gangwal was announced as independent chair of the board of directors three days later. Gangwal stepped down as chair on August 1, 2025, and Doug Brooks was announced as the new independent chair of the board.
About 83% of Southwest employees are members of a union. The Southwest Airline Pilots' Association, a union not affiliated with the Air Line Pilots Association, represents the airline's pilots. The aircraft maintenance technicians are represented by the Aircraft Mechanics Fraternal Association. Customer service agents and reservation agents are represented by the International Association of Machinists and Aerospace Workers Union. Flight dispatchers, flight attendants, ramp agents, and operations agents are represented by the Transport Workers Union.
The company has appeared on various "best places to work" list, with its employee culture mentioned by Travel and Leisure, CNBC, and Forbes. The company has also been named to Fortune magazine's "Most Admired Companies" list, reaching number 14 in 2021.
Before the COVID-19 pandemic, Southwest never furloughed an employee. As a result of the pandemic, the company launched voluntary separation and extended time-off programs in 2020, and around 16,900 employees volunteered to take an early retirement or long-term leave. Roughly 24% were pilots and 33% were flight attendants. In late 2020, the airline issued some WARN Act notices and announced incipient pay cuts for many employees in response to pandemic impacts, but these measures were rescinded after the Consolidated Appropriations Act, 2021 was enacted on December 27, 2020, providing additional financial aid to US airlines.
The latest five-year labor contract for Southwest Airlines pilots was approved in January 2024.
Following the Elliot board takeover in February 2025, Southwest laid off 1,750 of its non-contract staff, approximately 15% of its corporate workforce.