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About The Great Reset
The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity is a book published in April 2010 by Richard Florida, a professor at the University of Toronto's Rotman School of Management. The book puts into context Florida's urban development theories and the 2008 financial crisis to describe the future of cities. The Great Reset examines the economic incentives which have driven American society in the past. Florida compares the recession to two similar periods in recent history, the 1870s, and the 1930s. The book is divided into three parts such as how past resets have shaped development, how different cities are positioned, and the trends that may emerge from the reset.
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