Why Bogle says owning the market cheap beats trying to win
The math of fees, compounding, and group returns shows why most stock picking leaves investors with less.
Culture · 1 source · Oct 19, 2026Read itThe journal
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About The Little Book of Common Sense Investing
The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns is a 2007 and 2017 book on index investing, by John C. Bogle, the founder and former CEO of the Vanguard Group. He focuses on index funds, which will give the investor the average market return, and on keeping investing costs low, so that the index fund investor will consistently do better than other investors after costs are considered. Trying to beat the market "is a loser's game," according to Bogle and "the more the managers and brokers take, the less investors make."
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