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Book argues most startups fail from weak distribution, not bad products
First-time founders and growth leads who built something people want but still cannot acquire customers get a disciplined testing method before runway runs out.
Culture · 1 source · Oct 20, 2026Read it
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About Warby Parker
Warby Parker Inc. is an American eyewear brand and retailer of prescription glasses, contact lenses, and sunglasses, based in New York City. It also offers eye exams. Originally founded in 2010 as an online-only retailer, the company now generates about two-thirds of its revenue from its 276 physical retail stores, 271 of which are in the U.S. and 5 of which are in Canada. The company intends to operate 900 stores.
Everything about Warby Parker →- Country
- United States
- Headquarters
- New York City, New York
- Inception
- 2010
- Website
- https://www.warbyparker.com/