Kraft Heinz and The Walt Disney Company announced a long-term, multi-year partnership that will bring ten Kraft Heinz brands, including HEINZ, Philadelphia, and Kraft Mac & Cheese, to Disney parks, the Disney Cruise Line, and Disneyland and Walt Disney World, with the alliance expanding to Disney’s media platforms. Kraft Heinz will serve as the exclusive provider of selected condiments, mac and cheese, and cream cheese at North American parks, resorts, and cruises, while gaining rights to use Disney characters in packaging and marketing across its brands. The collaboration includes new Heinz condiment stations, custom equipment, and a wide range of menu items and guest experiences across hundreds of dining locations, as well as integrated campaigns and digital content across Disney media. The deal is described as an enterprise-wide alliance spanning foodservice, live events, and media, and will feature early activations such as Heinz’s Sauce Vault and experiences tied to D23: The Ultimate Disney Fan Event. Kraft Heinz and Disney executives frame the partnership as a way to revive Kraft Heinz’s brand portfolio and deepen family-oriented storytelling through everyday meals and experiences. The announcement comes with broader market and branding implications, signaling a major strategic push into immersive experiences and cross-brand storytelling across entertainment and consumer products.