Kraft Heinz, Disney Strike Multiyear Theme Park Deal

Kraft Heinz and Disney have announced a long-term, multi-year alliance to place ten Kraft Heinz brands—including HEINZ, Philadelphia, and Kraft Mac & Cheese—into Disney Parks, Disney Cruise Line, and Disney media, with new condiment stations, co-branded packaging, and integrated marketing across platforms. The partnership launches this summer and includes previews at D23 2026, signaling Kraft Heinz's push to revive sales through immersive, branded experiences across Disneyland, Walt Disney World, and related media ventures.