Oklahoma City has named its new professional soccer club OKC United, which will begin play in 2028 at the MAPS 4 stadium in downtown and will compete in the USL Championship. The name, crest, and colors were unveiled during Mayor Holt’s State of the City address, with ownership including Russell Westbrook and Echo Investment Capital, emphasizing unity and city pride as core themes. The crest features an interlocking OKC inside a sun with 39 rays and an arrowhead-shaped shield, with colors Midnight Blue, Pink Sunset, and Ivory Cloud inspired by the Oklahoma sky. The club’s launch ties into the city’s broader downtown development and a $121 million stadium project under MAPS 4. In addition to the sports development, residents discussed broader civic branding, including a push for a new city flag to better represent Oklahoma City beyond the city seal. These narratives together portray Oklahoma City’s bid to project a unified, modern identity on the national stage.