Adidas will open its first full-priced Brand Concept store in Minnesota at Mall of America this October, featuring Adidas Originals and Badge of Sport. The 9,161-square-foot store will be on Level 2 East and introduce four immersive zones including Footwear, City Shop, a Made For You customization area, and a digital storefront experience. A highlight is an elevated Anthony Edwards shop tying the Minnesota Timberwolves star to the local basketball culture. The store will also offer localized products tailored to Minnesota and a design reflecting Adidas’ latest global concept. The Made For You customization and the elevated shopping experience aim to blend performance, sport culture, and personalization. The Mall of America announcement confirms this as Adidas’ newest concept format joining the marketplace.