Adidas Brand Concept Store at Mall of America

Adidas will open its first full-price Brand Concept store in Minnesota this October at Mall of America, a 9,161-square-foot space featuring Adidas Originals and Badge of Sport plus the Made For You customization experience and a dedicated Anthony Edwards shop. The store is designed around four immersive zones—Footwear, MFY, City Shop, and a digital-enhanced storefront—with localized Minnesota products to blend performance, sport culture, and personalization for the community.