Reliance Retail has launched AJIO Beauty, a new online platform that unites AJIO and Tira to expand its beauty, skincare, haircare, fragrances, and personal care offerings. The platform combines AJIO's fashion-first reach with Tira's beauty expertise, featuring products from over 1,500 Indian and international brands. It provides nationwide delivery to more than 19,000 pin codes and offers AJIO Rush for faster delivery in eligible cities, all while emphasizing a discovery-led shopping experience with curated recommendations and trend insights. The rollout aligns with Reliance's broader strategy to build an integrated fashion, beauty and lifestyle ecosystem and to aggressively scale online and omni-channel capabilities, including investments in JioMart infrastructure. AJIO Beauty covers value through luxury segments and emphasizes personalized edits and ingredient-led recommendations to help customers express their individual style. Company spokespeople note that fashion and beauty are converging, with AJIO Beauty extending the fashion-first philosophy into beauty to create a destination for holistic self-expression.