Reliance Retail Launches AJIO Beauty Nationwide

Reliance Retail has launched AJIO Beauty, a new platform that merges AJIO's fashion-first reach with Tira's beauty expertise to offer skincare, makeup, haircare, fragrances, and personal care from 1,500+ brands with nationwide delivery and AJIO Rush fast-service options. The move reinforces an integrated fashion, beauty, and lifestyle ecosystem and aims to deliver a discovery-led, personalized shopping experience across omnichannel channels.