Meta CEO Mark Zuckerberg unveiled an optimistic AI campaign arguing AI should empower people and strengthen human connection, framing the future as one that is for everyone. The campaign underscores Meta’s mission to connect people and positions AI as a tool to broaden access rather than heighten risks, framing it as a long-standing effort rather than a new pivot. It contrasts with rivals that warn of doom, while Meta accelerates a large AI infrastructure push and faces scrutiny over layoffs, copyright disputes, and other criticisms. Analysts say the campaign relies on nostalgic visuals to deflect concerns about AI’s impact on work and privacy, signaling a plan to monetize AI through consumer-focused offerings. Investors have rewarded Meta’s approach, though executives acknowledge progress on agents and revenue opportunities may take months to materialize. Overall, Meta is steering public perception toward optimism and accessibility while continuing broad AI investments and global reach.