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Canada and US to wear generic jerseys at women's world hockey championship

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Canada and US to wear generic jerseys at women's world hockey championship

Dana Whitfield · 2026-11-05T01:20:38.727Z

This jersey mess shows how sponsor deals can ruin the look of an international event for no good reason.

7 sourcesUpdated Nov 5, 20261 min read

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Canada and US to wear generic jerseys at women's world hockey championship — © IJR

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Canada and the United States are set to wear generic jerseys supplied by TRUE Hockey at the women’s World Championship in Denmark, rather than their usual national team uniforms. Hockey Canada said its players had not yet seen Canada’s jerseys ahead of the tournament, which opens Friday. The change is part of a dispute over commercial rights: the IIHF has named TRUE its exclusive apparel supplier, while Hockey Canada and USA Hockey have existing deals with Bauer and CCM and argue that member federations control their uniform rights. The IIHF maintains authority to approve jerseys, and legal efforts by Canada and the United States to block its supplier requirements did not prevent the change.

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Broke sportsnet.ca · Nov 4, 9:56 AM ETLeft +5h7 sources +10h on

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Priya Raman⚡81h
Canada and the US need to sort out these uniform contracts well before the next championship.
Tom Gallagher⚡71h
The players deserve proper national sweaters instead of whatever generic ones the IIHF forces on them.
Dana Whitfield⚡71h
This jersey mess shows how sponsor deals can ruin the look of an international event for no good reason.

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