Anitta

Early life

Larissa de Macedo Machado was born and raised in Honório Gurgel, a Rio de Janeiro neighbourhood with one of the lowest HDIs. She is the youngest daughter of Míriam Macedo and Mauro Machado of Syrian and Afro-Brazilian descent. Her parents later divorced, with her mother obtaining custody. Her brother, Renan Machado, is one of her music producers and jointly manages her career.

She began her singing when she was 8, joining the choir of Saint Luzia's Parish in her neighbourhood at her maternal grandparents’ insistence. She took her first English classes at 11, having demonstrated above-average intelligence and an interest in an academic career. Her mother's teacher later gave her free dance lessons.

After graduating from Colégio Pedro II, she finished a technical course in public administration in high school. In 2013, she decided to pursue her artistic career and won the "Best New Artist" award given by the Associação Paulista de Críticos de Arte, an organisation based in São Paulo, Brazil, that honours the best in the Brazilian arts.

Anitta's stage name was inspired by the character "Anita" in the book Presença de Anita, adapted as a teleseries by TV Globo in 2001. She thought the character was "amazing" because "[Anita] could be sexy without looking vulgar; girl and woman at the same time".

Anitta speaks several languages: Portuguese (her native language), English and Spanish, as well as some Italian and French. Furthermore, she has taken Japanese classes and plans to learn Korean.

Career

2011–2013: Debut album and initial success

Anitta's career as a professional singer started in 2011, when she was introduced to the funk carioca producer Renato Azevedo, known as Batutinha. She was invited to record some demo tapes for him, as he had seen some of her home videos on YouTube. She then signed a contract with independent label Furacão 2000, which was specialized on releasing Brazilian funk music. She then released her debut single "Eu Vou Ficar", which was played on local radio stations in Rio de Janeiro and the song was included in the compilation album Armagedom, which included other artists from the musical scene. With advice by her producer, she decided to put another "t" in her stage name, which was inspired by Brazilian television series Presença de Anita. A year later, the song "Fica Só Olhando" was included on the Armagedom II release. Her first televised appearance was on 16 May 2012, on TV program Cante se Puder, on SBT, where she performed inside a glass of beer. In June 2012, she chose to not renew the Furacão 2000 contract and signed with K2L Entertainment.

In January 2013, Anitta signed a recording contract with Warner Music Brasil and released the single "Meiga e Abusada". The song was then added to the telenovela Amor à Vida's soundtrack and became one of the most requested songs in Brazilian radio stations in early 2013. A music video for the song was shot in Las Vegas, and directed by American director Blake Farber. The song was chosen as lead single of her self-titled debut album was released in June 2013.

In June 2013, the music video for "Show das Poderosas" became the most watched music video on YouTube in Brazil, surpassing 160 million views in less than a week after the release. The impact also helped the song to make it onto charts, which remained for many weeks at the top of the best selling music in iTunes Brazil, and making it the third most played song on the radio in the country during 2013. At the time, with that, the singer's fee per presentation increased to US$10.000.

2014–2015: Meu Lugar and Ritmo Perfeito

Anitta announced in 2013 that she would start her first concert tour on that year. The sales to the tickets for the special series of shows, went on sale in November 2013. The event took place in Rio de Janeiro at HSBC Arena on 15 February 2014, and was attended by about 10,000 people. The album was previously titled Fantástico Mundo de Anitta (Anitta's World), but was later renamed to Meu Lugar (My Place), after the release of the song "Quem Sabe" on iTunes. The song "Blá Blá Blá" was released as the lead single from the album on 23 March 2014. Despite the success in minor proportions, the song reached the number two on the Hot 100 Airplay chart in Brazil. The album was released on 4 June 2014, just a day after the release of her second studio album, Ritmo Perfeito.

The second single from the project was a song featuring rapper Projota titled "Cobertor", which reached a number 43 on Brazilian charts. The following single "Na Batida" was released on 31 July 2014. Its music video reached 1 million views on YouTube after just 24 hours. The single had a minor success on charts, peaking at number four on the Hot 100 Airplay chart. Other singles released from the album were "Ritmo Perfeito" and "No Meu Talento", featuring MC Guimê. In April 2014, she made her acting debut as Helena Boccato in comedy film Copa de Elite. In August 2014, she founded her own management company, Rodamoinho Produções Artísticas. In December, she also starred as goddess Solaris in television film Didi e o Segredo dos Anjos.

2015–2016: Bang and collaborations

Her third studio album Bang was released in October 2015. It was selected by Billboard Brasil as one of the most anticipated albums of the year. Album's cover art was shot by Giovanni Bianco. Bang debuted at number three on the Brazilian albums chart with 40,000 copies sold in the first week. The album sold 300,000 copies as of May 2016, surpassing sales of her debut album, which has sold 170,000 copies. It was also certified Platinum by the Associação Brasileira de Produtores de Discos (ABPD). The first single of the album, "Deixa Ele Sofrer", which was released on 16 July 2015, and reached the top of the iTunes Brazil chart. The song also made Anitta the first Brazilian singer to occupy the top of Spotify Brazil.

The album lead single, "Bang", was her first international success, staying at number one on iTunes and Spotify for several days, and its music video becoming an international viral video and receiving over 320 million views on YouTube. Other singles released from the album were "Essa Mina É Louca" and "Cravo e Canela". In October 2015, the artist won the EMA Worldwide Act Latin America, being the first Brazilian artist to win the award. A collaboration with Jota Quest and Nile Rodgers, entitled "Blecaute", was released in November 2015.

In 2016, Anitta made her debut as a TV hostess, hosting the third season of cable television channel Multishow show Música Boa Ao Vivo (Good Music:Live). The singer was also featured on a remix of the song "Ginza", by singer J Balvin. In August 2016, she released a single titled "Sim ou Não" featuring Colombian singer Maluma, and performed at the 2016 Summer Olympics opening ceremony along with Brazilian singers and composers Caetano Veloso and Gilberto Gil. The next month, she signed her first international contract with talent agency William Morris Endeavor. In November 2016, she won the Best Brazilian Act category at the 2016 MTV Europe Music Awards.

Also in 2016, "Bang" was added to the annual video game series Just Dance 2017. On 25 October 2016, Ubisoft Brazil shot a flash mob in Avenida Paulista (São Paulo), where many people danced to the routine of the game to promote the new instalment of the series. Ubisoft also promoted an exclusive pocket show with the singer for the release of the game. There, the singer sang and danced her track in game as demonstration. Meanwhile, she gave a lot of interviews, talking about her song was added the game soundtrack. and the song was selected for the digital qualifications of 2016 Just Dance World Championship.

2017–2018: Checkmate, Solo, international breakthrough and collaborations

In January 2017, the singer was featured on singles including "Loka", by female duo Simone & Simaria, and featured on single "Você Partiu Meu Coração", recorded by Nego do Borel and featured Wesley Safadão. In May 2017, "Switch", a collaboration with Australian rapper Iggy Azalea, became her first single in English to be released. The same month, she released a single in both Portuguese and Spanish titled "Paradinha". In June of the same year, the American group Major Lazer released "Sua Cara", along with Anitta and drag queen singer Pabllo Vittar. The song is part of the band's fourth EP, Know No Better. In a few hours, the video exceeded the mark of 5 million views on YouTube. After its release, the song became an international hit, appearing as one hundred most played in Global Spotify, and spent more than five weeks on Billboard's Dance/Electronic Songs chart, making it the first Portuguese-language song to feature on that chart. The music video was also a hit, reaching more than 20 million views in one day.

On 3 September, Anitta released the single "Will I See You", a collaboration with American producer and songwriter Poo Bear. It was the first song of the singer's project entitled CheckMate, in which she would release a new song a month. On 13 October, in partnership with Swedish DJ Alesso, Anitta released the second song from CheckMate, titled "Is That for Me". On 19 November, the singer released, in her second collaboration with J Balvin, another track from the CheckMate project, "Downtown". The composition became an international success, entering in the "Top 50 Global", list of the 50 most executed songs in the world, making Anitta the first Brazilian to appear in the ranking. On 18 December 2017, Anitta released a new single, "Vai Malandra", featuring MC Zaac, Maejor, Tropkillaz and DJ Yuri Martins; this was the fourth and last song from the CheckMate project.

On 1 January 2018, singer Anitta attracted over 2.4 million people to her concert in Copacabana, Rio de Janeiro. In January, another collaboration with J Balvin, "Machika", was released.

Two months later, she released another single in Spanish, titled "Indecente". In April, she debuted her new TV show on Multishow titled Anitta Entrou no Grupo. In June, she performed at Rock in Rio festival in Lisbon. She also made concerts in nightclubs in Paris and London as part of the Made in Brazil tour. The same month, she released a single titled "Medicina". "Medicina" featured her for the second time in the Just Dance series with two exclusive routines for the same track. The latest one was presented at Just Dance 2019 World Cup in Brasil. In September, she was featured on a single by production duo Seakret, "Perdendo a Mão", featuring Jojo Maronttinni. Later that same month, she debuted as one of the coaches on La Voz... México. The next month, she was featured on Colombian singer Greeicy Rendón's single "Jacuzzi". In November, Anitta released a multilingual extended play (EP) titled Solo, which has three songs in different languages, among them "Veneno" and "Não Perco Meu Tempo". Anitta also announced that all songs on the EP would have their respective music videos, which were released simultaneously on the same date as the EP and was the subject of a Shots Studios-produced docu-series titled Vai Anitta, which aired on Netflix.

2019–2020: Kisses and Brasileirinha

The year 2019, in Anitta's career, was marked by musical partnerships and participation in tracks by other singers.

In February 2019, the artist released five songs: "Terremoto" (whose music video is based on "I'm Still in Love with You" by Sean Paul.) with Kevinho; "Bola Rebola" (single similar to "Vai Malandra") with Tropkillaz, J Balvin and MC Zaac; a re-recording of "Zé do Caroço" with producers Jetlag; "Te Lo Dije" with Natti Natasha and "Favela Chegou" with Ludmilla. On 15 March, the song "R.I.P." Mexican Sofía Reyes with participation of Brazilian and British Rita Ora.

On 5 April, the singer's fourth studio album, entitled Kisses, was released. It was her first visual and trilingual album. In the United States, the album reached the fourth position on the Latin Pop Albums and number 16 on the Top Latin Albums charts. In Spain, the album reached forty-sixth position on the PROMUSICAE list. The album's lead single, "Poquito", with American rapper Swae Lee, was released in conjunction with the album.

Anitta is present in the soundtrack of the film UglyDolls that was released in April of the same year. The singer appears on the track "Ugly" which was recorded in three languages: English, Spanish and Portuguese. On 14 June Madonna launches Madame X, where Anitta participates in the track "Faz Gostoso", a re-recording by Portuguese singer Blaya.

Anitta again partnered with Major Lazer, – the first in 2017 on the song "Sua Cara" – this time on "Make It Hot", a track released on 19 June and featured on the group's Music Is the Weapon album. On 21 June, the song "Pa 'lante" was released along with Alex Sensation and Luis Fonsi. On 11 July, "Muito Calor" was launched, a partnership between Anitta and the singer Ozuna. The song was part of the singer's third studio album, entitled Nibiru, but was removed for reasons that have not been clarified. On 6 September, the partnership between Anitta and Léo Santana, "Contatinho", was launched. The song was recorded live, as the opening song of Léo Santana's DVD, called Levada do Gigante. Still in September, on the 30th, together with the group Black Eyed Peas, they released the single "Explosion". In the same month, Anitta signed with Skol Beats to become the brand's head of creativity and innovation.

2021–2022: Versions of Me and worldwide recognition and success

In March 2021, Anitta and Maluma were part of the Remix of "Mi Niña" with Wisin, Myke Towers and Los Legendarios.

On 14 April 2021, Anitta joined Wisin, Maluma and Myke Towers and opened the Latin American Music Awards with the remix of "Mi Niña". In May, the Latin Grammy organised the event "Ellas y su Musica", which seeks to honor women in the world of Latin music, Anitta performed "Girl from Rio". In May, Anitta together with Puerto Rican singer and rapper Lunay released the song "Todo o Nada". The song entered the top 100 of all Latin American countries and Spain, top 50 in 5 countries, having several highlights on the Billboard charts as well.

In June 2021, Anitta released her first single in France with Dadju, "Mon Soleil", The song became one of the most heard songs on the French-speaking charts, becoming the highest position by a Brazilian artist. The song earned Anitta two nominations in the main categories at the NRJ Music Awards. In June 2021, Anitta released her second single in Italian with Fred De Palma, "Un Altro Ballo". The partnership became one of the most heard songs on the Italian charts, just not surpassing the success of its first single in the country. Also in June 2021, the singer joined the board of directors of startup Nubank.

In July 2021, in addition to performing and winning some awards at the Heat Latin Music Awards, Anitta was honored with a special recognition award for her contribution to female empowerment. Anitta and Lunay performed "Todo o Nada" on 22 July, at Premios Juventud.

On 11 September, Anitta performed several songs at the Triller Fight Club in Florida. In partnership with Burger King, Anitta performed "Girl from Rio" at the MTV Video Music Awards on 12 September, in addition to winning her own commercial for her vegan hamburger in her name, which was widely publicized on American TV. Anitta appeared, for the first time, at the Met Gala 2021, in September alongside Brazilian entrepreneur in the footwear sector Alexandre Birman.

On 18 October 2021, Anitta joined Billie Eilish, Blackpink, Barack Obama, Pope Francisco, Jaden Smith and others for the YouTube Originals special that aims to raise awareness about climate change on the planet, Dear Earth. The singer performed her single "Girl from Rio". In September, alongside Charli XCX, Anitta joined as a mentor in the singing competition held by Billboard and Samsung Galaxy, Billboard NXT.

2023–2024: Acting debut and Funk Generation

On 20 January, Anitta won the "Best Global Act" award at the All Africa Music Awards, the largest award ceremony in the African continent. This achievement made her the first Latin artist to receive this honor. On 23 January, Anitta received 6 nominations at Lo Nuestro Awards, one of the most important Latin music awards. Furthermore, Anitta also became an ambassador for Lay's on 17 January, one of the most well-known snack brands in the world. She starred in a post-Super Bowl TV spot for the "Beat of Joy" campaign, which featured a remix of the song "Envolver" recorded in a studio powered by electricity from more than 6,000 potatoes. This campaign set a Guinness World Record.

On 25 February, after the official end of the 2023 Carnival, Anitta held a gathering of more than 1 million people in her street parade, "Bloco da Anitta" at 7 a.m. in Rio de Janeiro.

On 2 March, Anitta was elected by Variety magazine as the seventh most impactful international woman of 2023, being the only Brazilian artist on the list. On 8 March, Anitta was once again highlighted by international media, being elected by Bloomberg Línea as one of the women with the most impact in 2023, alongside names like Shakira, Karol G and others. This honor reinforces the relevance and commitment of the artist to themes such as female empowerment and diversity, as well as highlighting her artistic talent. On 9 March, she was confirmed as part of the cast of the seventh season of the popular Spanish Netflix series, Élite. On 12 March, Anitta and Jão released their first collaboration, "Pilantra", which debuted at the top of all streaming platforms in Brazil, occupying the 1st position in iTunes, YouTube, Apple Music and the 4th position on Spotify Brazil and the 28th position in Portugal. The song also achieved the highest debut of a pop song on the Spotify Brazil Charts in 2023, with 1,162,003 streams. With this, Anitta reached her 34th entry in the top 5 most listened-to songs in Brazil. On 13 March, the singer received two nominations at the Latin American Music Awards.

On 4 April 2023, Anitta terminated her contracts with Warner Music Group. On 20 April, the Variety reported that the Brazilian singer has signed a contract with Republic Records in partnership with Universal Music Latin Entertainment. On 1 May, the singer attended her third Met Gala, representing the brand Marc Jacobs, and according to data from Sprinklr, Anitta was the third most mentioned celebrity during the red carpet. On 25 May, the Brazilian singer joined forces with Spanish singer RVFV and Italian singer and rapper Sfera Ebbasta to release the bilingual song, in Spanish and Italian, "Capitán". This is Anitta's third song singing in Italian.

2025–present: Equilibrium

On 11 January, the singer kicked off her series of shows across Brazil, titled Ensaios da Anitta.

On 1 February, Anitta reached a new milestone by placing the song "São Paulo," in collaboration with The Weeknd, in the Top 10 on Spotify in the United States, Canada, and the United Kingdom. With this, she became the Brazilian act with the highest peak on these charts. Additionally, the track stood out for being one of the few by any artist worldwide to enter the Top 10 in every country in the Americas. On 10 February, she achieved her highest peak on the Billboard Hot 100, reaching position No. 43, extending her personal record. The song also solidified Anitta's record as the Brazilian artist with the most #1s on Apple Music, in more than 28 countries. "São Paulo" remained in the Top 9 of the Apple Music Global chart, breaking and maintaining her record for the highest peak by a Brazilian act and expanding her position as the most successful Brazilian on global charts, including the UK Official Singles Chart, Finland Singles Chart, Sweden Singles Chart, Canada Hot 100, France Singles Chart, among others.

In February, Anitta also expanded her record as the Brazilian act with the most monthly listeners on Spotify. Additionally, she extended her record as the Brazilian artist with the most #1s on Spotify, reaching the top in several countries, such as Brazil, Portugal, Panama, Argentina, Uruguay, Latvia, Luxembourg, Estonia, Switzerland, and Lithuania. On 20 February, Anitta made history by becoming the first Brazilian to win an award at the Premios Lo Nuestro.

On 1 March, Anitta set a new record, achieving the highest number of streams in a single month on Spotify for a Brazilian pop artist, with 324 million streams. On 6 March, the documentary Larissa: The Other Side of Anitta premiered. In its first four days of release, the film reached 2.5 million views and totaled 1.5 million hours watched. The documentary entered the Top 3 on Netflix Brazil, topped the charts in Portugal, and reached the global Top 10 on the platform among non-English language productions during its debut week. On 8 March, Anitta held her traditional post-Carnival street party in Rio de Janeiro, attracting a crowd of 1,100,000 people.

On 22 April, the singer and entrepreneur was announced as the new ambassador for Mercado Pago, starring in a campaign at Pacaembu Stadium. On 24 April, she was honored at the Billboard Latin Women in Music event in Miami with the Vanguard Award, becoming the first artist to receive this award in that category. The award was presented by Shakira, who, in her speech, referred to Anitta as the "Queen of Funk".

Artistry

Musical style

Anitta's music is generally pop, funk carioca, funk melody and Latin pop, but she also incorporates R&B, dance-pop, electronic, EDM, reggae, and reggaeton. In addition to having songs in five different languages in her discography, such as Portuguese, Spanish, English, Italian and French.

Influences

Anitta cited Mariah Carey as major artist influence and named her as "one of the main reasons I started singing": "She was the first introduction I had to music. With her, I understood what it was like to be a singer, what it was like to follow by a artist's album and work for so long time. It's as if she had taught me how to sing". Anitta's other major influences include Katy Perry, Beyoncé and Rihanna. She has expressed her admiration for Shakira, who she credited with opening the door for female artists of Latin Music, as well as Carmen Miranda for opening the door for Brazilian artists in global entertainment industry.

Songs and concerts by female pop artists such as the Pussycat Dolls, Madonna, and Britney Spears, often influence her work. She has expressed her admiration for Brazilian female singers Rita Lee, Marisa Monte and Ivete Sangalo.

Public image

Soon after reaching stardom, Anitta was described by the media as a sex symbol. In 2015, she was voted the sexiest woman by readers of VIP magazine. Anitta has expressed that by working "with the sensuality thing," her work is not always taken seriously by some critics and the public. She voiced her frustration, stating, "[...] people think you have no talent, no intelligence. I can be intelligent and have the desire to be sensual."

When she was selected as "Woman of the Year" by the Brazilian edition of GQ magazine in 2017, Anitta delivered a feminist speech, speaking out about the differing treatment of female artists compared to their male counterparts.

Vogue magazine listed Anitta as one of the 100 most influential and creative people in the world. She was chosen for her "positive engagement with body image," exemplified by her choice to unapologetically display her unretouched appearance in the "Vai Malandra" music video.

As one of the most influential celebrities on social media, Anitta ranked 7th in the Billboard Social 50 in June 2017, later appearing in the top 10 multiple times, including in December of the same year. In March 2018, she won the iHeart Music Awards for Social Star.

Following her rise to fame, Anitta has associated her image with numerous brands. Often referred to as a "marketing case", Anitta views this as a compliment, stating: "I'm happy when people say that I'm a marketing case because I'm the one who handles my marketing. I studied marketing; I graduated in pre-college administration and took marketing classes. All my marketing is planned and executed by me. I feel flattered when people acknowledge that." She also described co-branding as a strategy she uses when collaborating with foreign artists to introduce her work to other markets.

Early in her career, Anitta's style featured colorful printed dresses, cropped tops, denim shorts, plaid shirts, and caps. After the release of her album Bang (2015), her style began to incorporate pop art references. She has expressed a preference for clothing from brands like Moschino and Givenchy. In an interview with EGO.com, Anitta stated, "Being stylish is having an attitude, having an uncommon sense of authenticity. To have style is to be in a good mood".

Anal tattoo

In February 2021, a video of Anitta getting a tattoo on her anus, which allegedly says "love" or "I lov you", leaked online. In May 2022, the sertanejo singer Zé Neto, part of the duo with Cristiano, made a controversial statement during a concert, claiming he didn't need resources from the Rouanet Law, nor a tattoo on his "toba" (slang for anus) to show success, in an apparent dig at Anitta. The comment sparked a conflict with the singer's fans and led to the exposure of million-dollar contracts for Zé Neto and other sertanejo artists for shows in small towns, triggering the opening of the "CPI dos Sertanejos," an investigation into the use of public funds for these events. In addition to the duo Zé Neto & Cristiano, the investigations involved actions from the Public Prosecutor's Office in Mato Grosso and 24 of the 26 municipalities under suspicion, as well as controversies involving Gusttavo Lima, one of Brazil's highest-paid artists and a staunch supporter of Jair Bolsonaro, who promised to end the "mamata" of the Rouanet cultural incentive law.

The crisis in the sertanejo world intensified when the Public Prosecutor's Office opened inquiries to investigate the origins of the exorbitant contracts. Gusttavo Lima was the first target, after his fee of R$800,000 for a performance in São Luiz, Roraima, was disclosed. In another instance, the singer faced criticism again when it was revealed that he would receive R$1.2 million from the municipal government of Conceição do Mato Dentro, Minas Gerais, funds allegedly meant for the health and education sectors. Due to the negative fallout, the municipality canceled the performances of Gusttavo Lima and the duo Bruno & Marrone, stating that the traditional 30th Cavalcade of the Jubilee of Lord Bom Jesus de Matosinhos was being embroiled in a "political and party war".

With so many allegations and the exposure of public contracts, Gusttavo Lima turned to Instagram on the night of 30 May 2022, to go live and try to explain himself. During the live video, he cried and vented, stating that he was not a "criminal" and lamented being the target of investigations. During the broadcast, Zé Neto left supportive comments, saying, "Who needs to explain themselves is me, brother. I'm going through a rough phase, I'm your brother. You don't need to explain yourself, just pass it to me. It has nothing to do with you".

Later, Zé Neto apologized to Anitta for his criticisms about the singer's intimate tattoo, admitting that he was wrong to make the comment. "I was going through a very tumultuous moment, and today I sincerely say that I didn't need to say that. I'm speaking from the heart as a request for forgiveness for any possible wrong comment I made," declared the singer.

Legacy and impact

Anitta is one of the biggest pop stars in Brazil in recent years and the Brazilian artist with the greatest international exposure, referenced by several magazines, websites, and by the Grammys as the Queen of Brazilian Pop. Additionally, she has become one of the most acclaimed Latin artists. In 2018, she was elected by Billboard as the 7th most influential artist in the world on the Billboard Social 50 list, which ranks the 50 most influential artists on social media. In 2022, she received a recognition award for her cultural impact and for being the ambassador of Brazilian music at WSJ. Magazine.

She is often cited as the leading name in Brazilian funk and pop, being recognized as the exponent of the rhythm worldwide. Billboard credits her with prompting the Latin Grammys to update their understanding of urban music and to include Brazilian funk for the first time among the genres that comprise this concept. In March 2023, the Latin Recording Academy of the Latin Grammy Awards announced changes and additions to categories in the awards ceremony, including the Best Portuguese-Language Urban Performance. This new category acknowledges the growth of urban music in Portuguese and the importance of the Brazilian and Portuguese music markets to the global music industry. According to Variety and other magazines, Anitta played a key role in advocating for the inclusion of this new category in the awards ceremony, stating, "[...] With the addition of the Best Portuguese-Language Urban Performance category, the Academy is responding to the rise of music in Brazil and Portugal, where artists like Anitta have gained global recognition. [...]".

In addition to her musical achievements, the singer became the third most influential personality in politics in Brazil in 2022, following former president Jair Bolsonaro and influencer Felipe Neto. Several news outlets report that Anitta played a key role in pressuring politicians regarding votes on issues involving the environment, culture, racism and homophobia, directly opposing Jair Bolsonaro. Along with other artists, she supported the rival candidate of former President Bolsonaro, Lula. Anitta's advocacy was particularly evident when she encouraged young people aged 16 to 18 to obtain their electoral documents. This initiative attracted more than 2 million teenagers, and the youth enlistment campaign, along with the regularization of electoral titles, led the Superior Electoral Court to register a record of over 8.5 million requests for assistance regarding electoral status.

Business and ventures

Products and advertisements

In addition to being a poster girl, ambassador, Anitta is sponsored and has already made commercials for different brands, including Savage Fenty, Adidas, Samsung, Shein, Burger King, Elma Chips, Cheetos, Lay's, Rexona, Tinder, Skol, Nubank, Claro, Bacardi, Estácio, Renault, C&A, iFood, Pepsi, Magazine Luiza, Target, Cadiveu, The Sims, Free Fire, Facebook Gaming, Brizza Arezzo, Sol de Janeiro, Hope, Tiffany & Co, Mercado Pago, among other brands.

In 2014, Anitta founded the Rodamoinho group, a holding company for music and entertainment with offices in Rio de Janeiro and Los Angeles. The holding has the companies, "Rodamoinho Entretenimento" which is specifically aimed at the production and realization of concerts, events and tours. "Rodamoinho Records" is a company dedicated to the music industry as a whole, which in addition to being a label and publisher, also carries out a survey of catalogs, registration of works, release and distribution of singles, EPs and albums, management and organization of the musical collection and commercial negotiation of use and synchronization. "Rodamoinho Filmes" is an audiovisual production company, responsible for the production, execution, and delivery of videoclips, lives, and films. Who is also responsible for the idealization and executive production of the cartoon based on the life of the singer, "Clube da Anittinha". And "Floresta Music & Touring" which is a company dedicated to the management and international publishing of Brazilian artists.

In September 2019, the singer became Head of Creativity and Innovation at Skol Beats, a brand of Ambev, one of the largest breweries in the world. Anitta has been active in the discussion of marketing strategy, business and innovations. The contract provides for the launch of an authorial product per year. Anitta launched, together with the antiperspirant brand Rexona, a new product line "Rexona by Anitta" in 2019. In November 2022, the singer now became the face of all Rexona 72h campaigns.

On 16 January 2021, the singer signed a partnership with the vegan product brand, Cadiveu Essentials, a repair line, which has five products for a hair care routine. Anitta, in addition to becoming the brand's poster girl, co-created the Vegan Repair products alongside the brand's product development team.

On 21 June 2021, Anitta was announced as a member of the board of directors of neobank Nubank, the largest fintech bank in Latin America, in addition to participating in the quarterly meetings with the company's board of directors to assist in strategic decisions about the future and improvement of the services offered by fintech to the most vulnerable classes. According to information from executives in interviews, the singer played a key role in convincing the board of the importance of listing the company on the Brazilian stock exchange, B3, along with the planned IPO in the United States. In addition to supporting the idea of the company offering free stock receipts, BDR, to its customer base. With this initiative, fintech gained more than 7.5 million partners. In August 2022, due to the growth of the singer's schedule, due to her global expansion, Anitta requested that her participation in the board not be renewed. She then became a global brand ambassador, as part of Nubank's marketing, the singer participated in Nubank's campaign as a sponsor of the 2022 World Cup.

Personal life

Anitta is bisexual and identifies as part of the LGBTQ+ community. She dated Mr. Thug, the lead vocalist of Bonde da Stronda, from early 2011 until the end of 2012. The singer also had a relationship with her dancer Ohana Lefundes, with the doctor Pamela Tosatti and with the actor and model Pablo Morais. On 17 November 2017, she married businessman Thiago Magalhães, with whom she had been in contact since May of the same year. The couple married under separation of property. They announced their divorce in September 2018. She has had brief relationships with Pedro Scooby, Gabriel David, television host Gui Araújo, and Canadian record producer Murda Beatz. Maluma stated in an interview that he and Anitta had a romance and loved each other very much, but because they were in the same career, the relationship didn't move forward. "[...] It doesn't work for me to be in relationships with people from the industry. When it happened, with Anitta actually, she was just starting her (international) career. I met her and we really liked each other and all that. I thought to myself: 'I can't be with her, because she does the same thing as me.' [...]". In July 2023, the Italian actor Simone Susinna appeared alongside the singer in Europe, confirming their romantic relationship.

In an interview for Trip magazine in 2017, she stated that if she did not pursue her artistic career, she would "be a happy psychologist".

In January 2019, after watching the documentary Cowspiracy (2014), she started transitioning to veganism. In May 2019, she said was not vegan anymore. PETA named her one of the Most Beautiful Vegan Celebrities of 2022, along with singer-songwriter Lenny Kravitz.

Anitta follows Candomblé.

Philanthropy and advocacy

Anitta is an environmental activist, vocally advocating against the crimes committed in the Amazon rainforest and supporting the rights of its indigenous population. During the 2018 Brazilian elections, she publicly joined the #EleNão (#NotHim) campaign, opposing presidential candidate Jair Bolsonaro. She also advocates for climate change, conservation, the environment, the right to food and health. She has already made several donations to NGOs, charities and needy communities, including donations to combat poverty in favelas, fires in the Amazon and to the non-governmental organization "Zuzu for Africa", which takes care of African children; the money was used to purchase a property and transform it into a dental and medical center for needy families and children in Africa.

As part of the LGBTQ community, Anitta defends the rights of people in the community, including the non-interference of religion in civil rights, such as domestic partnership and marriage. To the magazine Gay Times, she, who is bisexual, stated that part of the media pretends not to know or ignores her sexual orientation out of prejudice.

In 2025 Trans Visibility Day, Anitta expressed she admires transgender people, saying 'One day in the life of a free person, who loves themselves, respects themselves, accepts themselves as they are, is worth more than 100 years in the life of a person who points the finger at others.', citing The Buddha.

Anitta has taken a stand in defense of women's rights on several occasions, such as in demonstrations against bills that criminalize abortion and in encouraging women to vote.

2017 Multishow Brazilian Music Awards presented her shows featuring people with disabilities and plus size models as her dancers. A dancer with Down syndrome said 'I loved it'. In 2019, she also announced Makayla Sabino, a trans ballarina, for Rock in Rio. Sabino eventually starred in a docuseries transmitted by Globoplay.

Discography

Studio albums

Anitta (2013)

Ritmo Perfeito (2014)

Bang! (2015)

Kisses (2019)

Versions of Me (2022)

Funk Generation (2024)

Equilibrium (2026)

Equilibrium II (2026)

Tours

Headlining

Turnê Show das Poderosas (2013–2014)

Turnê Meu Lugar (2014–2016)

Bang Tour (2016–2017)

Kisses Tour (2019–2020)

Baile Funk Experience (2024–2025)

Promotional

Chá da Anitta (2013–2016)

Show das Poderosinhas (2015–2019)

Turnê Os Caras do Momento (with Nego do Borel) (2015–2016)

Made in Brazil (2018)

Euro Summer Tour 2022 (2022)

Carnival Parade

Bloco da Anitta (2016–2020 and 2023–present)

Ensaios da Anitta (2019–present)

Supporting act

After Hours til Dawn Tour (2026)

Filmography

This is a chronologically ordered list of films, series and television shows in which Anitta has appeared.

Awards and nominations

Anitta has been nominated for numerous important awards throughout her career, in Brazil, throughout Latin America, North America, Europe, Asia and Africa, receiving over 760 nominations and winning over 300 awards. Among them are nominations for the biggest music awards such as the Grammy Awards, Latin Grammy Awards, Brazilian Music Awards, American Music Awards, Latin American Music Awards, MTV Video Music Awards, MTV Europe Music Awards, MTV Millennial Awards, MTV Millennial Awards Brazil, All Africa Music Awards, NRJ Music Awards, Billboard Latin Music Awards, ASCAP Award, People's Choice Awards, WSJ. Magazine's Innovator Awards, APCA Trophy, GLAAD Media Award, Heat Latin Music Awards, iHeartRadio Music Awards, Latin Music Italian Awards, LOS40 Music Awards, Melhores do Ano, Meus Prêmios Nick, Multishow Brazilian Music Awards, Nickelodeon Kids' Choice Awards, Premios Juventud, Lo Nuestro Awards, Teen Choice Awards, Premios Tu Música Urbano, among others.

Anitta joined the list of the 50 most awarded musicians in the world of all time, according to The Artist Museum portal. This list is compiled by the portal, which tallies and gathers the awards received by artists throughout their careers, up to the present date.

Anitta is one of the Brazilian/Latin singers with the most awards and nominations in the world, being the first Brazilian and Latin artist to win and be nominated for several of these awards.