Annamarie Tendler (born June 9, 1985), known professionally as Anna Marie Tendler, is an American multimedia artist known for her work in photography, makeup and hairstyling, and textile crafts, with a notable specialty in handmade lampshades. She is the author of Pin It!: 20 Fabulous Bobby Pin Hairstyles and The Daily Face: 25 Makeup Looks for Day, Night, and Everything In Between!. Her memoir, Men Have Called Her Crazy, was published by Simon & Schuster in August 2024.
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Early life and education
Tendler was born in Bethel, Connecticut. She is Jewish. According to an interview with Architectural Digest, Tendler studied hairstyling at Vidal Sassoon and the Make-up Designory after graduating from high school, and then studied photography at Parsons School of Design at The New School before dropping out. She later received her bachelor's degree from The New School in writing and psychology. In 2021, she received an MA degree from NYU Steinhardt in costume studies. Her thesis was titled The Lip Filler Phenomenon: Modern Medicine, Kylie Jenner, and Postfeminist Female Sexuality.
Career
After dropping out of college her freshman year, Tendler began work as a hairstylist and makeup artist in New York City. She was an early pioneer in the world of online beauty gurus. In December 2007, she created a Tumblr blog dedicated to daily makeup looks that accumulated more than 350,000 followers. Her tutorials have been featured in magazines such as Glamour, HelloGiggles, and DailyCandy. In 2016, she partnered with Amy Poehler's Smart Girls to create a YouTube tutorial series combining beauty with the paranormal called The Other Side.