Music video
The full music video for "Bad" is an 18-minute short film written by novelist and screenwriter Richard Price, shot by Michael Chapman, and directed by Martin Scorsese. The video was shot in Brooklyn over a 6-week period during November and December 1986. The video has many references to the 1961 film West Side Story, especially the "Cool" sequence. The video used a different version of the song as opposed to the commercially released version. This version, using a different organ solo in the middle, hasn't been commercially released as of yet.
In the video, Jackson portrays an African American teenager named Darryl, who has just completed a term at an expensive private school. He returns to the city and takes the subway back to his neglected neighborhood. Darryl finds his home empty, but is later greeted by his old gang-friends, led by "Mini Max" (a then mostly unknown Wesley Snipes). At first, relations are friendly but slightly awkward, as the gang starts to realize how much Darryl has changed and how uncomfortable he has become with their criminal activities. Darryl later takes the gang to the subway station (Hoyt–Schermerhorn Streets in Brooklyn) in an attempt to show them that he is still "bad" by attempting to rob an elderly man. He has a change of heart at the last minute and Max chastises him, telling Darryl he is no longer bad. With Darryl provoked, the video then cuts to him and a group of street youths dancing while he sings the song "Bad". Darryl insists that Max is headed for a fall which is nearly Darryl's undoing. Eventually, Max accepts that Darryl is better off without him and leaves him in peace after a final handshake.
The video was not commercially released until it was included in the video albums; Video Greatest Hits – HIStory (long version on DVD and short version in VHS), Number Ones (short version), Michael Jackson's Vision (long version) and the Target version DVD of Bad 25 (short version). The full video was introduced in a TV special, Michael Jackson: The Magic Returns, on Primetime, a CBS television show on August 31, 1987. The full video won awards at various prestigious award ceremonies including Favorite Single (Soul/R&B) at the American Music Awards and Biggest Selling Album by a Male Soloist in the UK from the Guinness Book of World Records. The video has been praised by critics as one of the most iconic and greatest videos of all time; Jackson's outfit has been cited as an influence on fashion.
After Jackson's death in June 2009, Letitia James, a member of the New York City Council, began trying to convince the Metropolitan Transportation Authority to rename or co-name the Hoyt–Schermerhorn Streets station or to hang a plaque at the station in Jackson's honor. However, her request was denied in September 2009. James commented, "Having Michael Jackson visit and moonwalk at this station was a huge deal not only for Brooklyn, but all of New York in the '80s ... And renaming this station in his honor would put it on the map and help ensure that people don't forget." A source from the MTA commented that no subway stations in the MTA system are named or co-named after individuals, mostly because it could confuse riders. The MTA also declined to put a plaque in the station, due to MTA guidelines forbidding such a thing.