2023–present: Mainstream success
Bai gained international recognition and acclaim following the release of historical fantasy series Till the End of the Moon in April 2023. This was her second time starring alongside Luo Yunxi. This series shattered records; following its premiere on Youku, it became the most-watched title on the platform since 2020. In addition to China, the show was broadcast in South Korea, Hong Kong, Thailand, Taiwan, and Malaysia. Netflix picked up the show for international distribution, making the film available for audiences in the United States, Europe, and Oceania.
In November 2023, Bai starred in the historical drama Story of Kunning Palace with Zhang Linghe. This drama broke the hit index 10,000 of the IQIYI, becoming the first female-centric drama to achieve that milestone in 2023. At the same time in November 2023 on Mango TV, she starred in the urban romance drama Only for Love with Wang Hedi. It was a commercial hit in terms of viewership and acting chemistry.
In January 2025, Bai starred in Moonlight Mystique with Ao Ruipeng, a fantasy xianxia romance drama series focused on a mortal general's daughter who embarks on a quest to cultivate immortality and repay a life-saving debt. It was widely recognized by both fans and critics for its balance between grandeur and intimacy with strong performances and visual appeal from the main and supporting cast's narratives.
In March 2025, Bai starred in Northward with Ou Hao, a drama series focused on the lives of children who grew up along the Grand Canal. It was widely praised for her portrayal of daily life and versatility in delivery of acting where both the character and struggling emotions were brought to life.
In June 2025, Bai starred in Feud with Zeng Shunxi, a fantasy xianxia romance drama series that follows two powerful immortals who reconcile after a tragic past and unite to fight a looming disaster. It was one of the top Chinese dramas of 2025 in terms of viewership and widely praised for breaking away from traditional fantasy romance tropes with an innovative plot centered around "three marriages and three separations," creating a uniquely intense "love-hate" dynamic.
In February 2026, Bai starred in Unveil: Jadewind with Wang Xingyue, a historical mystery and investigation drama set in the Tang Dynasty where they solve bizarre palace crimes while unravelling a deep conspiracy tied to a tragic family massacre from their past. In June 2026, Bai starred in The First Jasmine with Cheng Lei, a historical political romance drama that follows an arranged marriage where the two traumatized individuals slowly build a powerful partnership while seeking revenge against political conspirators.
On June 24th, 2026, she partnered with Warner Music China to release a EP Kaleidoscope with three songs Kaleidoscope Dream, Invisible Lovers, and Colored by Your Light. It attracted over 100k listeners and occupied the top spots on the daily charts of major Chinese music platforms. On June 27th, 2026, she hosted her 10th debut anniversary concert at Suzhou Olympic Sports Centre.
On July 15th, 2026, she announced her departure from Yu Zheng's Huanyu Entertainment after 10 years with a farewell message and established her own studio.