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Ball Bearing

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Ball Bearing

1992 television advertisement

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About Ball Bearing

Ball Bearing was a 1992 television advertisement for the Lexus ES 300, which introduced the luxury sedan to American television audiences. It was created by Team One, a unit of Saatchi & Saatchi. The advertisement showed a ball bearing rolling smoothly down the panel seams of a Lexus sedan, thus demonstrating the precise quality of its exterior elements. The television spot won awards, was emulated by subsequent commercials, and was credited for focusing industry attention on body tolerances.

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Not who you're looking for? Others named Ball Bearing: type of rolling-element bearing that uses balls to reduce ro

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