Bam Bam

"Bam Bam" is a song by Cuban-American singer Camila Cabello, featuring vocals from English singer-songwriter Ed Sheeran. It was released through Epic Records as the second single from Cabello's third studio album, Familia, on March 4, 2022. "Bam Bam" is a Latin pop song with a tropical and salsa-infused pre-chorus and chorus. It marks the second collaboration between Cabello and Sheeran, following the earlier single, "South of the Border" (which also featured American rapper Cardi B), from Sheeran's fourth studio album, No.6 Collaborations Project (2019). "Bam Bam" received acclaim from music critics and reached number five on the Billboard Global 200 singles chart, Cabello's highest peak since the chart's creation in 2020. "Bam Bam" peaked at number twenty-one on the Billboard Hot 100 and peaked inside the top 10 in over 15 countries. It is certified Platinum or higher in fourteen countries, including Diamond in France. In November 2022, the song won the NRJ Music Award for Collaboration of the Year. It was also nominated for Best Pop Duo/Group Performance at the 2023 Grammy Awards. Release and promotion On February 6, 2022, Cabello posted a video of her sitting in a car and lip-syncing the lyrics to "Bam Bam". She announced the song on February 21, 2022, referring to Sheeran as "one of my favorite people and artists ever". The song's cover art sees Cabello sitting on a curb with ruined makeup. Six days later, she shared another snippet on the video-sharing app TikTok, which saw her singing in both English and Spanish. On March 2, Cabello and Sheeran posted a joint teaser on Instagram. Critical reception "Bam Bam" received positive reviews from critics. Official Charts Company reviewed the song prior to release calling it "a break up bop" and dubbed the track as "a song of acceptance, hope and happiness". Vulture called it "a bona fide breakup bop". Rolling Stone stated in their review that "Camila Cabello brought the azúcar to all the right places with the release of her salsa-infused "Bam Bam" featuring Ed Sheeran." Billboard described the song as a "gyrating pop number [that] oozes Latin charm, with a warm tropical breeze blowing through" Katie Bain for Billboard described it as "a really catchy, accessible and breezy song that’s easy to like"