Beauty Empire is a 2025 Philippine television drama series streaming on Viu and broadcast by GMA Network. Directed by Mark Sicat dela Cruz, it stars Barbie Forteza. The series first premiered on Viu on June 16, 2025. The final episode was released on August 29, 2025, for a total of 44 episodes. The television broadcast premiered on July 7, 2025, on GMA Network's Prime line up. The series concluded its television run on October 2, 2025, with a total of 52 episodes.
The series is also streaming online on YouTube.
Contents
Premise
New beauty industry CEO, Noreen Alfonso plans to destroy the business empire of the people who have wronged her in the past.
Cast and characters
Lead cast
Barbie Forteza as Noreen Alfonso
Supporting cast
Recurring cast
Guest cast
David Licauco as Javier
Development
The series was announced in January 2025. The director Mark Sicat dela Cruz and cast members were announced in April 2025. Series creator, Rona Co states the Filipino narration "aims to inspire people to reevaluate their own standards on beauty and give the viewers, a perspective on the beauty industry in the Philippines".
Production
Principal photography commenced in May 2025, in South Korea.
Release
Beauty Empire premiered on Viu on June 16, 2025. The television broadcast aired on July 7, 2025 on GMA Network.
Ratings
According to AGB Nielsen Philippines' Nationwide Urban Television Audience Measurement People in television homes, the pilot episode of Beauty Empire on GMA Network earned a 4.7% rating. The final episode scored a 4.8% rating.