beer festival

Samuel Adams Unveils Life-size Front Yard Beer Hall

Samuel Adams is expanding Oktoberfest reach with a life-size Front Yard Beer Hall inflatable for home celebrations, available for $199 starting Sept. 1, plus a sweepstakes for a larger 15x20-foot version with accompanying merch. The brewer also touts a non-alcoholic Octoberfest option and a Fall Legends Variety Pack as part of the rollout, while Oktoberfest events abroad—like Munich’s festival running Sept. 19–Oct. 4—continue to draw luxury attention, such as Rosewood Munich’s prominence near the city’s core attractions.