Theatrical and Premier Access
Black Widow premiered on June 29, 2021, at various red carpet fan events in London, Los Angeles, Melbourne, and New York City. It was screened at the Taormina Film Fest on July 3, and was released in the United States on July 9, simultaneously in theaters and on Disney+ with Premier Access for US$30. It premiered in 46 territories over the course of its first weekend. In the U.S. it opened in 4,100 theaters, with 375 in IMAX, over 800 in premium large formats, 1,500 in 3D, and 275 in specialty D-Box, 4DX, and ScreenX theaters. In IMAX screenings, approximately 22 minutes of the film appeared in IMAX's expanded aspect ratio. Black Widow is the first film released in Phase Four of the MCU. Release dates for China, Taiwan, India, parts of Australia, and other Southeast Asia and Latin America markets were not set by the film's opening weekend, and by September the film was not expected to be released theatrically in China. Black Widow was the first of several MCU films to not receive a theatrical release in China, a "de facto ban" that was not lifted until 2023.
The film was originally scheduled for release on May 1, 2020. In early March 2020, after the COVID-19 pandemic had caused the closure of theaters in many countries, the release date for the film No Time to Die was shifted from April 2020 to November 2020. Commentators began speculating about the potential for other major films like Black Widow to be postponed as well. Deadline Hollywood reported on rumors in the film distribution industry suggesting that Black Widow would take the November release date of Marvel's Eternals, with the latter being delayed until 2021, but Disney said that it still intended to release Black Widow in May 2020. After a trailer was released for the film a week later, Scott Mendelson at Forbes said the trailer's existence and use of the May 2020 release date confirmed that the film was not being delayed. He said this was "the logical choice" because it was an ideal release date for the film and there was no evidence that the pandemic would affect its performance in the U.S. A week later, theaters across the U.S. were closed due to the pandemic and gatherings larger than 50 people were discouraged by the Centers for Disease Control and Prevention (CDC); Disney removed the film from its May release date. Adam B. Vary and Matt Donnelly at Variety questioned whether the MCU could be impacted more by pandemic delays than other franchises due to its interconnected nature. A Marvel Studios source told them that changing the film's release date would not affect the MCU timeline, and the pair speculated that this was due to the film being a prequel. In April, Disney gave Eternals's November 6, 2020, release date to Black Widow and shifted all other Phase Four films back in the release schedule to accommodate this.
Anthony D'Alessandro of Deadline Hollywood reported in September 2020 that Disney was considering rescheduling Black Widow again, with Variety also reporting this and attributing it to the low box office returns for Disney's Mulan in China and Warner Bros.' Tenet in North America. Later that month, Disney pushed the release to May 7, 2021, rescheduling Eternals and Shang-Chi and the Legend of the Ten Rings (2021) as a result. In January 2021, Feige said he still expected Black Widow to debut in theaters, but Variety reported that Disney was considering releasing the film on its streaming service Disney+. There was also potential to delay the film's release again, or release it concurrently in theaters and on Disney+ with Premier Access—as was done with Disney's Raya and the Last Dragon (2021)—if the effects of the pandemic did not improve leading up to May 2021. Variety felt it would be "insurmountably more challenging" for Black Widow to become profitable if it did not have a traditional theatrical release. In early February, Disney CEO Bob Chapek reaffirmed that Black Widow was intended to be solely released in theaters, but Disney was cognizant of theaters reopening, particularly in large cities such as New York and Los Angeles, as well as consumer desire to return to theaters. According to Variety, Feige was opposed to a hybrid release for the film. If the film was delayed again, the film distribution industry believed Disney would move it to July 9, 2021, which at that point was the release date for Shang-Chi. Chapek reiterated the next month that Disney planned to release Black Widow in theaters on May 7, while Deadline Hollywood again noted the possibilities of delaying the film, releasing it simultaneously on Disney+, or releasing it in theaters for a short time before making it available on Disney+. Chapek soon stated that Disney was remaining flexible as they gauged consumer behavior, and they would make a final decision at the "last minute".
In late March, Disney moved the film's release date to July 9, 2021, and announced that it would be released simultaneously in theaters and on Disney+ with Premier Access. Shang-Chi was delayed again as a result. Kareem Daniel, the chairman of Disney Media and Entertainment Distribution, said the simultaneous release gave fans options to see the film while serving the "evolving preferences of audiences". Chaim Gartenberg at The Verge opined that Disney had to move forward with a simultaneous release because they could not afford to delay Marvel's Phase Four television series, which were some of the few "high-profile, must-watch shows" on Disney+ and once they began with WandaVision in January 2021 there was only so long that the films could be delayed before the interconnected nature of Marvel's storytelling began causing issues. For instance, the series Hawkeye was expected to be released later in 2021 and contain spoilers for Black Widow, so the film needed to be released before then. Gartenberg said Disney and Marvel were victims of their own success, but felt the potential revenue loss from the simultaneous release could lead to long-term positives such as fans who otherwise would not have watched Marvel's series potentially discovering them when signing up for Disney+ to watch Black Widow.
In July 2021, Johansson filed a lawsuit in Los Angeles County Superior Court against The Walt Disney Company, alleging that the simultaneous release of Black Widow in theaters and on Disney+ breached a stipulation in her contract that the film be released exclusively in theaters. The suit claimed that the simultaneous release exempted Disney from paying "very large box office bonuses" that Johansson would have been entitled to. According to The Wall Street Journal, Johansson had been concerned about the possibility of the film being released on Disney+ as early as prior to the release of Avengers: Endgame when Black Widow was still in development. Vulture contributor Chris Lee opined that not having any planned appearances in future MCU projects might have influenced Johansson's decision to move forward with filing the lawsuit. Disney issued a statement in response to the suit, saying it had "no merit whatsoever" and that Johansson had shown a "callous disregard for the horrific and prolonged global effects of the COVID-19 pandemic". The company claimed that they had fully complied with Johansson's contract and that the Disney+ Premier Access release of the film had "significantly enhanced [Johansson's] ability to earn additional compensation" beyond the $20 million she had already received for the film.
Bryan Lourd, Johansson's agent and co-chairman of Creative Artists Agency, condemned Disney's response as "shamelessly and falsely accus[ing] Ms. Johansson of being insensitive to the global COVID pandemic". He accused the company of "leaving artistic and financial partners" out of their streaming profits and denounced the disclosure of Johansson's $20 million earnings as "an attempt to weaponize her success as an artist and businesswoman, as if that were something she should be ashamed of". The advocacy organizations Women in Film, ReFrame, and Time's Up jointly denounced Disney's response, calling it a "gendered character attack" and saying they "stand firmly against Disney's recent statement which attempts to characterize Johansson as insensitive or selfish for defending her contractual business rights". TheWrap reported that Johansson was shocked by the tone of Disney's response, while Disney chairman and then-former CEO Bob Iger was allegedly mortified. Feige was reported to be angered and embarrassed by Disney's handling of the situation, and wanted the company to make it right with Johansson. SAG-AFTRA president Gabrielle Carteris also condemned Disney's response, saying they "should be ashamed of themselves for resorting to tired tactics such as gender-shaming and bullying". In response to these criticisms, Disney attorney Daniel Petrocelli called the suit a "highly orchestrated [public relations] campaign to achieve an outcome that is not obtainable in a lawsuit".
Eriq Gardner at The Hollywood Reporter believed Johansson's case was potentially weak since disputes of this kind usually take place in arbitration, and that she had been forced into presenting a claim of tortious interference rather than a standard contract breach due to a clause in her contract. Gardner added that Disney could defend not waiting for the market to recover from the pandemic since they had already delayed the film's release by a year and needed Black Widow to be released so they could continue the MCU, considering the film introduces important new characters such as Yelena Belova who was expected to appear in future MCU projects. Screen Daily editor Matt Mueller told BBC News that he expected the case would be resolved between Disney and Johansson before reaching court, and expressed surprise that Disney had let it get to this stage, given Warner Bros. had made agreements with stars for simultaneous releases in theaters and on HBO Max for films like Space Jam: A New Legacy (2021). Mueller also believed the case would prompt other studios with streaming services to look at what contractual steps they would need to prevent further legal action like this. Variety reported in July 2021 that the case had prompted other Disney actors to consider similar litigations.
In August 2021, Disney filed a motion to move the lawsuit to arbitration, citing that Black Widow had outgrossed other MCU films in its opening weekend with an "impressive pandemic-era showing". Johansson's attorney John Berlinski criticized this move as an attempt by Disney to "hide its misconduct in a confidential arbitration", while calling the company's initial response to the case misogynistic. The suit was settled a month later under undisclosed terms, though Deadline Hollywood reported that Johansson would receive over $40 million from Disney. The settlement came after Disney chose to give theatrical-only releases to subsequent 2021 films following the box office success of Shang-Chi and Free Guy (2021), which both received exclusive theatrical windows when initially released. In November 2021, Johansson said in regards to the lawsuit that she felt "very fortunate that nobody will have to go through what I went through" and thought the case had made "a positive impact in the industry and hopefully for artists and creatives' lives and livelihood[s]."