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2005 non-fiction work by Malcolm Gladwell

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Blink· Culture · 1 source · Oct 16, 2026Story

Snap judgments can outthink hours—or encode hidden bias

The mind’s first two seconds of pattern-matching can beat long analysis and just as easily lock in prejudice you cannot feel.

Culture· Oct 16, 2026

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Facts from Wikidata (CC0). Image by Malcolm Gladwell via Wikimedia Commons (Public domain).

About Blink

Blink: The Power of Thinking Without Thinking (2005) is Canadian writer Malcolm Gladwell's second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information. It considers both the strengths of the adaptive unconscious, for instance in expert judgment, and its pitfalls, such as prejudice and stereotypes.

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