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Born of Fire — latest news, discussion & facts — IJR

Born of Fire

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Born of Fire

2011 Super Bowl commercial for the Chrysler 200 featuring Eminem

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About Born of Fire

"Born of Fire", also known as "Imported from Detroit", is the television commercial that introduced the Chrysler 200 to the public. The commercial ran for the first time during Super Bowl XLV, and, at two minutes long, it is one of the longest commercials ever shown during a Super Bowl. It was created by Wieden + Kennedy.

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