Overview
Bozoma "Boz" Saint John (née Arthur) is an American businessperson and marketing executive who was the chief marketing officer (CMO) at Netflix. Previously, she served as CMO at Endeavor, and chief brand officer (CBO) at Uber until June 2018. Saint John was also a marketing executive at Apple Music until June 2017, after joining the company in its acquisition of Beats Music. From 2005 until 2014 she worked at PepsiCo, eventually serving as the head of music and entertainment marketing. In May 2021, she was named among the Top 50 Most Influential Female Leaders in Africa within the corporate and business sphere by Leading Ladies Africa.
Early life
Saint John was born to Rev. Dr. Appianda Arthur and Aba Arthur (née Enim) in Middletown, Connecticut in the United States. The family moved to Ghana when she was six months old. In her early childhood, her family also lived in Nairobi, Kenya and Washington, D.C. They returned to the United States and settled in Colorado Springs, Colorado when she was 12. Her father was a clarinet player and member of the Ghana Army before emigrating to the United States to attend graduate school. Saint John cites her father as her biggest inspiration.
In 1999, Saint John graduated from Wesleyan University with a degree in English and African-American studies. Her father received a Ph.D. in ethnomusicology in 1977, also from Wesleyan.
Her sister Alua Arthur is a lawyer and death doula.
From Wikipedia (CC BY-SA 4.0).