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Bright Future

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Bright Future

innovation policy initiated by the National government in New Zealand in 1999

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About Bright Future

‘Bright Future’ was an innovation policy initiated by the National government in New Zealand in 1999. Originally called ‘Five Steps Ahead’, it was designed to identify the areas in which New Zealand innovation could be improved, including the tall poppy syndrome. It was overseen by the Ministry of Commerce, whose minister at the time was the Hon Max Bradford.

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Country: New Zealand
Inception: 1999

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