Endorsements
In 2015, Byeon's modeling career saw him selected as a model for the Swedish fashion brand Elvine.
Following his breakthrough roles, particularly in Lovely Runner in 2024, Byeon became a sought-after endorser. In 2024 alone, he was named brand ambassador for Discovery Expedition Korea and global brand ambassador of LG Household & Health Care's dermatological beauty brand Physiogel. In the same month, LG Electronics has selected him as the new model for LG Stand By Me. In July, he was selected to promote for Nonghyup Bank and an ambassador for the beauty brand Clinique as well as men's cosmetic brand, Dashu. In August, he was selected to endorsed for Paldo Bibim Men, Baskin-Robbins Korea, and selected as brand ambassador of LG Household & Health Care brand Euthymol. In September, he was selected as model for Job Korea and Albamon. Towards the end of the year, he was selected as model for iloom, Ediya Coffee, contact lens brand Olens, and Kyochon. His significant luxury brand partnerships in 2024 included becoming brand ambassador for Giordano, Prada, and Cartier.
In December 2025, Byeon appeared alongside Karina and Jang Won-young for Google Gemini's advertising campaign titled "The Christmas Song".
In 2026, Byeon was appointed as the global ambassador of South Korean skincare brand Dr.G. In the same year, he was also appointed as the brand ambassador for champagne brand Le Reve Brillant in Japan.