Cheongdam-dong Alice

Cheongdam-dong Alice is a 2012 South Korean television series, starring Moon Geun-young, Park Si-hoo, So Yi-hyun and Kim Ji-seok. The series tell the story of a young woman's "journey" to Cheongdam-dong ― one of the wealthiest areas in Gangnam ― by seducing a second-generation chaebol into marriage. It aired on SBS from December 1, 2012 to January 27, 2013 on Saturdays and Sundays at 21:55 for 16 episodes. Synopsis Han Se-kyung (Moon Geun-young) believed in l'effort est ma force, meaning "hard work is my strength." The aspiring fashion designer couldn't afford to study overseas, but won many local design contests and mastered French on her own. She slowly begins to lose her positive outlook toward the world when her father's small bakery closes down after losing customers to larger retailers. Se-kyung's boyfriend of six years (Namkoong Min), who has to pay his sick mother's medical bills, runs away with her savings. After much struggling, Se-kyung finally lands a job as a designer at GN Fashion, an apparel company in ritzy, image-conscious Cheongdam-dong (a small, insular, and particularly posh neighborhood in Seoul's Gangnam District). She is stunned to find out, however, that her actual job is being a personal assistant to the president's wife ― who turns out to be her high school classmate and rival Seo Yoon-joo (So Yi-hyun).