The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member of the National Football Conference (NFC) East division. The team is headquartered in Frisco, Texas, and has played its home games at AT&T Stadium in Arlington, Texas, since its opening in 2009. The stadium took its current name prior to the 2013 season, following the team's decision to sell the stadium's naming rights to telecommunications company AT&T.
The Cowboys joined the NFL as an expansion team in 1960. The team's national following might best be represented by its NFL record of consecutive sellouts. The Cowboys' streak of 190 consecutive sold out regular and postseason games (home and away) began in 2002. The franchise has made it to the Super Bowl eight times, tying it with the Pittsburgh Steelers, Denver Broncos, and San Francisco 49ers for second-most Super Bowl appearances in history behind the New England Patriots' record 12 appearances. Their eight NFC championships are tied for most in the conference's history. The Cowboys are the only NFL team to record 20 straight winning seasons (from 1966 to 1985) during which they missed the playoffs only twice (1974 and 1984).
In 2015, the Dallas Cowboys became the first sports team to be valued at $4 billion, making it the most valuable sports team in the world, according to Forbes. In 2016, the Cowboys also became the most valuable sports team at $4 billion, a record they have held since by also being the first sports team to reach a worth of $10 billion dollars. As of late 2025, the Cowboys are valued at about $13 billion. The Cowboys also generated $620 million in revenue in 2014, a record for a U.S. sports team. In 2018, they also became the first NFL franchise to be valued at $5 billion and making Forbes' list as the most valued NFL team for the 12th straight year.
Contents
History
Origins
Prior to the formation of the Dallas Cowboys, there had not been an NFL team south of Washington, D.C. since the Dallas Texans folded in 1952 after only one season. Two businessmen had tried and failed to get Dallas a team in the NFL: Lamar Hunt responded by forming the American Football League with a group of owners, which would spur the NFL to expand beyond twelve teams. Oilman Clint Murchison Jr. persisted with his intent to bring a team to Dallas, but George Preston Marshall, owner of the Washington Redskins, had a monopoly in the South (after the addition of Dallas, the South would see three further teams - NFL teams in Atlanta and New Orleans, and an AFL team in Miami - added in the next six years).
Murchison had tried to purchase the Washington Redskins (now Commanders) from Marshall in 1958 with the intent of moving them to Dallas. An agreement was struck, but as the deal was about to be finalized, Marshall called for a change in terms, which infuriated Murchison, and he called off the deal. Marshall then opposed any franchise for Murchison in Dallas. Since NFL expansion needed unanimous approval from team owners at that time, Marshall's position would prevent Murchison from joining the league.
Marshall had a falling out with the Redskins band leader Barnee Breeskin, who had written the music to the Redskins fight song "Hail to the Redskins", and Marshall's wife had penned the lyrics. Breeskin owned the rights to the song and was aware of Murchison's plight to get an NFL franchise. Angry with Marshall, Breeskin approached Murchison's attorney to sell him the rights to the song before the expansion vote in 1959: Murchison subsequently purchased "Hail to the Redskins" for $2,500.
Before the vote to award franchises in 1959, Murchison revealed to Marshall that he now owned the song, and barred Marshall from playing it during games. After Marshall launched an expletive-laced tirade, Murchison sold the rights to "Hail to the Redskins" back to Marshall in exchange for his vote, the lone one against Murchison getting a franchise at that time, and a rivalry was born. Murchison hired CBS Sports executive and former Los Angeles Rams general manager Tex Schramm as team president and general manager, San Francisco 49ers scout Gil Brandt as head of player personnel, and New York Giants defensive coordinator Tom Landry as head coach, thus forming a triumvirate that would lead the Cowboys' football operations for three decades.
Tom Landry years (1960–1988)
Like most expansion teams, the Cowboys struggled at first. They failed to win a game in their inaugural season. However, Landry slowly brought the team to respectability. In 1965, they finally got to .500. They broke all the way through a year later, winning consecutive Eastern Conference titles in 1966 and 1967. However, they lost the NFL Championship Game each time to the Green Bay Packers with the second loss coming in the 1967 Ice Bowl. They would win consecutive division titles in 1968 and 1969 when the NFL adopted a divisional format, but were defeated in the playoffs both years by the Cleveland Browns.
From 1970 through 1979, the Cowboys won 105 regular season games, more than any other NFL franchise during that time span. In addition, they appeared in five Super Bowls, winning two (1971 and 1977).
Led by quarterback Craig Morton, the Cowboys had a 10–4 season in 1970. They defeated Detroit 5–0 in the lowest-scoring playoff game in NFL history and then defeated San Francisco 17–10 in the first-ever NFC Championship Game to qualify for their first Super Bowl appearance in franchise history, a mistake-filled Super Bowl V, where they lost 16–13 to the Baltimore Colts courtesy of a field goal by Colts' kicker Jim O'Brien with five seconds remaining in the contest. Despite the loss, linebacker Chuck Howley was named the Super Bowl MVP, the first and only time in Super Bowl history that the game's MVP did not come from the winning team.
The Cowboys moved from the Cotton Bowl to Texas Stadium in week six of the 1971 season. Landry named Roger Staubach as the permanent starting quarterback to start the second half of the season, and Dallas was off and running. The Cowboys won their last seven regular season games (finishing 11–3) before dispatching the Minnesota Vikings and San Francisco 49ers in the playoffs to return to the Super Bowl. In Super Bowl VI, behind an MVP performance from Staubach and a then Super Bowl record 252 yards rushing, the Cowboys crushed the upstart Miami Dolphins, 24–3, to finally bury the "Next Year's Champions" stigma.
After missing the playoffs in 1974, the team drafted well the following year, adding defensive lineman Randy White (a future Hall of Fame member) and linebacker Thomas "Hollywood" Henderson. The fresh influx of talent helped the Cowboys back to the playoffs in 1975 as a wild card, losing to the Pittsburgh Steelers, 21–17, in Super Bowl X.
Jerry Jones era (1989–present)
Jones immediately fired Tom Landry, the only head coach in franchise history, replacing him with University of Miami head coach Jimmy Johnson, who was also Jones' teammate at the University of Arkansas as a fellow defensive lineman. The hiring of Johnson also reunited Johnson with second-year wide receiver Michael Irvin, who had played collegiately at Miami. With the first pick in the draft, the Cowboys selected UCLA quarterback Troy Aikman. Later that same year, they would trade veteran running back Herschel Walker to the Minnesota Vikings for five veteran players and eight draft choices. Although the Cowboys finished the 1989 season with a 1–15 record, their worst in almost 30 years, "The Trade" later allowed Dallas to draft a number of impact players to rebuild the team.
Johnson quickly returned the Cowboys to the NFL's elite. Skillful drafts added fullback Daryl Johnston and center Mark Stepnoski in 1989, running back Emmitt Smith in 1990, defensive tackle Russell Maryland and offensive tackle Erik Williams in 1991, and safety Darren Woodson in 1992. The young talent joined holdovers from the Landry era such as wide receiver Michael Irvin, guard Nate Newton, middle linebacker Ken Norton Jr., and offensive tackle Mark Tuinei, defensive tackle Jim Jeffcoat, and veteran pickups such as tight end Jay Novacek and defensive end Charles Haley.
Things started to look up for the franchise in 1990. On Week 1 Dallas won their first home game since September 1988 when they defeated the San Diego Chargers 17–14. They went 2–7 in their next 9 games but won 4 of their last 6 games to finish the season with a 4th place 7–9 record.
Coming into 1991 the Cowboys replaced offensive coordinator Dave Shula with Norv Turner; the Cowboys raced to a 6–5 start, then defeated the previously unbeaten Redskins despite injury to Troy Aikman. Backup Steve Beuerlein took over and the Cowboys finished 11–5. In the Wild Card round they defeated the Bears 17–13 for the Cowboys' first playoff win since 1982. In the Divisional round their season ended in a 38–6 playoff rout by the Lions.
In 1992 Dallas set a team record for regular-season wins with a 13–3 mark. They started off the season by defeating the defending Super Bowl champion Redskins 23–10. Going into the playoffs as the number 2 seed they had a first round bye before facing division rival the Philadelphia Eagles. The Cowboys won that game 34–10 to advance to the NFC Conference Championship game for the first time in 10 years. They were pitted against the San Francisco 49ers, the top seed. On January 17, 1993, the Cowboys went to Candlestick Park and defeated the 49ers 30–20 to clinch their first Super Bowl berth since 1978. Dallas defeated the Buffalo Bills 52–17 in Super Bowl XXVII, during which they forced a record nine turnovers. Johnson became the first coach to claim a national championship in college football and a Super Bowl victory in professional football.
Thanksgiving Day games
In their seventh season in 1966, the Cowboys agreed to host a second NFL Thanksgiving game; the tradition of a team hosting on Thanksgiving had been popularized by the Detroit Lions (who had hosted a game on the day mostly un-interrupted since moving to Detroit in 1934). General manager Tex Schramm wanted to find a way to boost publicity on a national level for his team, which had struggled for most of the 1960s. In fact, the NFL guaranteed a cut of the gate revenue in the belief that the game would not be a hit because of said struggle. With a kickoff just after 5 p.m. CST, over eighty thousand fans (and millions viewing on CBS) saw the Cowboys beat the Cleveland Browns 26–14 at the Cotton Bowl.
In 1975 and 1977, at the behest of Commissioner Pete Rozelle, the St. Louis Cardinals replaced Dallas as a host team. Dallas then hosted St. Louis in 1976 in an effort by the NFL to give St. Louis national exposure. Although the Cardinals, at the time known as the "Cardiac Cards" due to their propensity for winning very close games, were a modest success at the time, the games did not prove as successful. Owing to factors that ranged from ugly contests to opposition from the Kirkwood–Webster Groves Turkey Day Game (a local high school football contest) led to Dallas resuming regular hosting duties in 1978. It was then, after Rozelle asked Dallas to resume hosting Thanksgiving games, that the Cowboys requested (and received) an agreement guaranteeing the Cowboys a spot on Thanksgiving Day for good; as such, the Cowboys play in the late afternoon.
Logos and uniforms
Logo
The Dallas Cowboys' blue star logo, which represents Texas as "The Lone Star State", is one of the most well-known team logos in professional sports. The blue star originally was a solid shape until a white line and blue border were added in 1964. The logo has remained the same since. Today, the blue star has been extended to not only the Dallas Cowboys, but owner Jerry Jones' defunct AFL team, the Dallas Desperados that used a similar logo based on that of the Cowboys. The blue star also is used on other entries like an imaging facility and storage facility.
Uniforms
The Dallas Cowboys' white home jersey has royal blue (PMS 287 C) solid socks, numbers, lettering, and two stripes on the sleeves outlined in black. The home pants are a common metallic silver-green color (PMS 8280 C) that helps bring out the blue in the uniform. The navy (PMS 289 C) road jerseys (nicknamed the "Stars and Stripes" jersey) have white lettering and numbers with navy pinstripes. A white/gray/white stripe is on each sleeve as well as the collared V-neck, and a Cowboys star logo is placed upon the stripes. A "Cowboys" chest crest is directly under the NFL shield. The away pants are a pearlish metallic-silver color (PMS 8180 C) and like the home pants, enhance the navy in the uniforms. The team uses a serifed font for the lettered player surnames on the jersey nameplates.
The team's helmets are also a unique silver with a tint of blue known as "Metallic Silver Blue" (PMS 8240 C) and have a blue/white/blue vertical stripe placed upon the center of the crown. The Cowboys also include a unique, if subtle, feature on the back of the helmet: a blue strip of Dymo tape with the player's name embossed, placed on the white portion of the stripe at the back of the helmet.
When the Dallas Cowboys franchise debuted in 1960, the team's uniform included a white helmet adorned with a simple blue star and a blue-white-blue stripe down the center crown. The team donned blue jerseys with white sleeves and a small blue star on each shoulder for home games and the negative opposite for away games. Their socks also had two horizontal white stripes overlapping the blue.
In 1964, the Cowboys opted for a simpler look (adopting essentially the team's current uniform) by changing their jersey/socks to one solid color with three horizontal stripes on the sleeves; the white jersey featured royal blue stripes with a narrow black border, the royal blue jersey white stripes with the same black outline. The star-shouldered jerseys were eliminated; "TV" numbers appeared just above the jersey stripes. The new helmet was silver-blue, with a blue-white-blue tri-stripe down the center (the middle white stripe was thicker). The blue "lone star" logo was retained, but with a white border setting it off from the silver/blue. The new pants were silver/blue, with a blue-white-blue tri-stripe. In 1964, the NFL allowed teams to wear white jerseys at home; several teams did so, and the Cowboys have worn white at home ever since, except on certain and special "throwback" days.
Stadiums
Cotton Bowl
The Cotton Bowl is a stadium which opened in 1932 and became known as "The House That Doak Built" due to the immense crowds that former SMU running back Doak Walker drew to the stadium during his college career in the late 1940s. Originally known as the Fair Park Bowl, it is located in Fair Park, site of the State Fair of Texas. Concerts or other events using a stage allow the playing field to be used for additional spectators. The Cotton Bowl was the longtime home of the annual Cotton Bowl Classic college football bowl game, for which the stadium is named. (Beginning with the January 2010 game, the Cotton Bowl Classic has been played at AT&T Stadium in Arlington.) The Dallas Cowboys called the Cotton Bowl home for 11 years, from the team's formation in 1960 until 1971, when the Cowboys moved to Texas Stadium. It is the only Cowboys stadium within the Dallas city limits. The Cowboys hosted the Green Bay Packers for the 1966 NFL Championship at the Cotton Bowl.
Texas Stadium
For the majority of the franchise's history the Cowboys played their home games at Texas Stadium. Just outside the city of Dallas, the stadium was located in Irving, Texas. The stadium opened on October 24, 1971, at a cost of $35 million and with a seating capacity of 65,675. The stadium was famous for its hole-in-the-roof dome. The roof's worn paint had become so unsightly in the early 2000s that it was repainted in the summer of 2006 by the City of Irving. It was the first time the famed roof was repainted since Texas Stadium opened. The roof was structurally independent from the stadium it covered. The Cowboys lost their final game at Texas Stadium to the Baltimore Ravens, 33–24, on December 20, 2008. After Cowboys Stadium was opened in 2009, the Cowboys turned over the facility to the City of Irving.
In 2009, it was replaced as home of the Cowboys by Cowboys Stadium, which officially opened on May 27, 2009, in Arlington. Texas Stadium was demolished by implosion on April 11, 2010.
AT&T Stadium
AT&T Stadium, previously named Cowboys Stadium, is a domed stadium with a retractable roof in Arlington, Texas. After failed negotiations to build a new stadium on the site of the Cotton Bowl, Jerry Jones, along with the city of Arlington, funded the stadium at a cost of $1.3 billion. The stadium is located in Tarrant County, Texas, the first time the Cowboys has called a stadium home outside of Dallas County. It was completed on May 29, 2009, and seats 80,000, but is expandable to seat up to 100,000. AT&T Stadium is among the largest domed stadiums in the world.
A highlight of AT&T Stadium is its gigantic, center-hung high-definition television screen, at one point the largest in the world. The 160 by 72 feet (49 by 22 m), 11,520-square-foot (1,070 m2) scoreboard surpassed the 8,736 ft2 (812 m2) screen that opened in 2009 at the renovated Kauffman Stadium in Kansas City as the world's largest. In 2011, Charlotte Motor Speedway unveiled its plans for a new HDTV screen larger than the one in AT&T Stadium; that larger screen has since been completed.
At the debut pre-season game of Cowboys Stadium, a punt by Tennessee Titans kicker, A. J. Trapasso, hit the 2,100 in. screen above the field. The punt deflected and was ruled in-play until Titans coach Jeff Fisher informed the officials that the punt struck the scoreboard. (Many believe Trapasso was trying to hit the suspended scoreboard, based on replays and the angle of the kick.) The scoreboard is, however, within the regulation of the NFL guidelines – hanging approximately five feet above the minimum height. No punts hit the scoreboard during the entire 2009 regular season during an actual game. Also, on August 22, 2009, the day after AJ Trapasso hit the screen, many fans touring the facility noted that half of the field was removed with large cranes re-positioning the screen. According to some fans, a tour guide explained that Jerry Jones invited a few professional soccer players to drop kick soccer balls to try to hit the screen. Once he observed them hitting it consistently he had the screen moved up another 10 feet.
The first regular season home game of the 2009 season was against the New York Giants. A league record-setting 105,121 fans showed up to fill Cowboys Stadium for the game before which the traditional "blue star" at the 50-yard line was unveiled for the first time; however, the Cowboys lost in the final seconds, 33–31.
The Cowboys got their first regular-season home win on September 28, 2009. They beat the Carolina Panthers 21–7 with 90,588 in attendance. The game was televised on ESPN's Monday Night Football and marked a record 42nd win for the Cowboys on Monday Night Football.
Training camp sites
Dallas Cowboys training camp locations:
1960: Pacific University, Forest Grove, Oregon
1961: St. Olaf College, Northfield, Minnesota
1962: Northern Michigan College, Marquette, Michigan
1963–1989: California Lutheran College, Thousand Oaks, California
1990–1997: St. Edward's University, Austin, Texas
1998–2002: Midwestern State University, Wichita Falls, Texas
2001, 2004–2006, 2008, 2012–2015: River Ridge Sports Complex, Oxnard, California
2002–2003, 2007, 2009: The Alamodome, San Antonio, Texas
2010–2011: The Alamodome, San Antonio, Texas and River Ridge Sports Complex, Oxnard, California
2016–present: The Ford Center at The Star, Frisco, Texas
Nationwide fanbase
Fan support
Ever since the team joined the NFL in 1960, the franchise have garnered strong fan support in both the Dallas–Fort Worth metroplex and the state of Texas. With its strong fanbase across the country, including the notable presence of fans at road games, the Cowboys are often referred to as "America's Team".
Criticism
Despite the historical success of the franchise and a large Cowboys' fanbase, many fans of other NFL teams have come to dislike the Cowboys. Over the years, the Cowboys' fanbase had been labeled as the most annoying in all of sports. ESPN host and commentator Stephen A. Smith has validated this claim.
Rivalries
The NFC East, composed of the Cowboys, Philadelphia Eagles, the Washington Commanders and New York Giants, is one of the least-changed divisions of the original six formed in the wake of the NFL-AFL merger (its only major changes being the relocation of the Cardinals franchise from St. Louis to Arizona and its subsequent move to the NFC West in the league's 2002 realignment). Three of the four teams have been division rivals since the Cowboys' entry into the NFL. As such, the Cowboys have some of the longest and fiercest rivalries in the sport.
Divisional
The Washington Commanders and the Dallas Cowboys enjoy what has been called by Sports Illustrated the top NFL rivalry of all time and "one of the greatest in sports". Some sources trace the enmity to before the Cowboys were even formed, due to a longstanding disagreement between Washington owner George Preston Marshall and Cowboys founder Clint Murchison, Jr. over the creation of a new football team in the South, due to Marshall's TV monopoly in that region. The two teams' storied on-field rivalry goes back to 1960 when the two clubs first played each other, resulting in a 26–14 Washington victory. Since that time, the two teams have met in 126 regular-season contests and two NFC Championships. Dallas leads the regular season all-time series 78–46–2, and Washington leads the all-time playoff series 2–0. The Cowboys currently have a 14–7 advantage over Washington at FedEx Field. Some notable moments in the rivalry include Washington's victory over Dallas in the 1982 NFC Championship and the latter's 1989 win over Washington for their only victory that season. The last Cowboys game with Tom Landry as coach was a win over Washington on December 11, 1988. In the 2010s, Washington has struggled to consistently compete for the Division title, but still play the Cowboys particularly tough, posting an impressive upset victory against Dallas in 2014, despite being outclassed by the Cowboys in the overall standings. The 2010s also included an important game in week 17 of 2012 which saw Washington defeat Dallas 28–18 to win the NFC East.
The competition between the Cowboys and the Philadelphia Eagles has been particularly intense since the late 1970s, when the long-moribund Eagles returned to contention. In January 1981, the two teams faced off in the NFC Championship, with Philadelphia winning 20–7. A series of other factors heightened tensions during the 1980s and 1990s, including several provocative actions by Philadelphia fans and Eagles head coach Buddy Ryan. Among these were the 1989 Bounty Bowls in which Ryan allegedly placed a bounty on Dallas kicker Luis Zendejas and Veterans Stadium fans pelted the Cowboys with snowballs and other debris.
A 1999 game in Philadelphia saw Eagles fans cheering as Michael Irvin lay motionless on the field at Veterans Stadium. In 2008, the rivalry became more intense when in the last game of the year in which both teams could clinch a playoff spot with a victory, the Philadelphia Eagles defeated the Cowboys 44–6. The following season, the Cowboys avenged that defeat by beating the Eagles three times: twice during the regular season to claim the title as NFC East champions and once more in a wild-card playoff game by a combined score of 78–30, including a 24–0 shutout in week 17. That three-game sweep was Dallas' first over any opponent and the longest winning streak against the Eagles since 1992–1995 when Dallas won seven straight matches against Philadelphia.
Conference
The bitter rivalry between the Dallas Cowboys and San Francisco 49ers has been going on since the 1970s. The NFL Top 10 ranked this rivalry to be the tenth best in the history of the NFL. San Francisco has played Dallas in seven postseason games. The Cowboys defeated the 49ers in the 1970 and 1971 NFC Championship games, and again in the 1972 Divisional Playoff Game. The 1981 NFC Championship Game in San Francisco, which saw the 49ers' Joe Montana complete a game-winning pass to Dwight Clark in the final minute (now known as The Catch) is one of the most famous games in NFL history. The rivalry became even more intense during the 1992–1994 seasons. San Francisco and Dallas faced each other in the NFC Championship Game three separate times. Dallas won the first two match-ups, and San Francisco won the third. In each of these pivotal match-ups, the game's victor went on to win the Super Bowl. Both the Cowboys and the 49ers are tied for third all-time in Super Bowl victories to the Pittsburgh Steelers and New England Patriots, with five each. The 49ers-Cowboys rivalry is also part of the larger cultural rivalry between California and Texas. The 49ers lead the all-time series with a record of 20–19–1.
The rivalry between the Dallas Cowboys and the Green Bay Packers is one of the best known intra-conference rivalries in the NFL. The two teams do not play every year; instead, they play once every three years due to the NFL's rotating division schedules, or if the two teams finish in the same place in their respective divisions, they would play the ensuing season. The rivalry has also resulted in notable playoff games.
The all-time regular seasons series record is 22–17–1 in favor of the Packers, and the postseason series is also in favor of the Packers at 5–4.
The Cowboys also had a fierce rivalry with the Los Angeles Rams, particularly during the 1970s and 1980s. The two teams played eight postseason games during this period, including two NFC championship games. Between 1975 and 1980, the Cowboys faced the Rams in the playoffs five times in a six-year period. In both 1975 and 1978, the Cowboys won the NFC championship on the road in blowout fashion, only to be followed by close defeats at home in next year's divisional round. The 1980 Wild Card Round saw Dallas follow up last year's playoff defeat with another blowout victory. As of 2022, the Cowboys and Rams tied the all-time regular season series 18–18, but the Rams lead the all-time playoff series 5–4, having recently defeated the Cowboys in the 2018 Divisional Round.
Interconference
The Cowboys have an intrastate interconference rivalry with the Houston Texans for which they compete in either a preseason or regular season game for bragging rights in Texas, a tradition started between the teams prior to the Oilers relocating to Nashville, Tennessee to become the Tennessee Titans. The Texans defeated the Cowboys in the team's inaugural season in 2002. The Cowboys lead the all-time series 4–2.
Due to the Cowboys driving his Dallas Texans out of the city, Chiefs owner Lamar Hunt held a grudge against the NFL franchise during the 1960s. In 2005, Jones compared Hunt to a wolf in sheep's clothing because of his interest in the Cowboys despite acting otherwise.
Still, Jones and Hunt were close friends and neighbors who lived by Preston Road. In 1998, Hunt created a trophy for their teams called the Preston Road Trophy that would be given to whoever won when they met. They often pranked each other when passing the trophy, while Jones quipped in 2025 that he would put it by the foot of his bed after reclaiming it from Kansas City.
CBS11 Sports wrote in 2017 that "it may not be Cowboys–Redskins, or Cowboys–Eagles, or Cowboys–Giants, but [the] Cowboys game against the Kansas City Chiefs is an old school rivalry."
The two teams met in the first regular-season game the Cowboys ever played in 1960 (a 35–28 loss to the Steelers), the first-ever regular-season victory for the expansion Cowboys in 1961, and would later meet in three Super Bowls, all of them closely contested events. The Steelers-Cowboys is to date the Super Bowl matchup with the most contests. The Steelers won Super Bowl X and Super Bowl XIII; both games were decided in the final seconds, first on a last-second throw by Roger Staubach, then as a fourth-quarter rally by Dallas fell short on an onside kick. The Cowboys won Super Bowl XXX in January 1996. It is said that the rivalry was fueled in the 1970s due to the stark contrast of the teams: the Cowboys, being more of a "flashy" team with Roger Staubach's aerial attack and the "flex" Doomsday Defense; while the Steelers were more of a "blue-collar" team with a strong running game and the 1970s-esque Steel Curtain defense, a contrast that still exists today. In addition, both teams have national fan bases rivaled by few NFL teams, and both come from areas with a strong following for football at all levels. Dallas leads the all-time series 17–16 including the playoffs.
Players of note
Super Bowl MVPs
The Cowboys have had seven players win Super Bowl MVP.
Ring of Honor
Unlike many NFL teams, the Cowboys do not retire jersey numbers of past standouts as a matter of policy. Instead, the team has a "Ring of Honor", which is on permanent display encircling the field. Originally at Texas Stadium, the ring is now on display at AT&T Stadium in Arlington. The first inductee was Bob Lilly in 1975 and by 2005, the ring contained 17 names, all former Dallas players except for one head coach and one general manager/president.
The Ring of Honor has been a source of controversy over the years. Tex Schramm was believed to be a "one-man committee" in choosing inductees and many former Cowboys players and fans felt that Schramm deliberately excluded linebacker Lee Roy Jordan because of a bitter contract dispute the two had during Jordan's playing days. When Jerry Jones bought the team he inherited Schramm's Ring of Honor "power" and immediately inducted Jordan.
Jones also has sparked controversy regarding his decisions in handling the "Ring of Honor". For four years he was unsuccessful in convincing Tom Landry to accept induction. Meanwhile, he refused to induct Tex Schramm (even after Schramm's induction to the Pro Football Hall of Fame). In 1993, thanks in part to the efforts of Roger Staubach as an intermediary, Landry accepted induction and had a ceremony on the day of that year's Cowboys-Giants game (Landry had played and coached for the Giants). In 2003, Jones chose to induct Tex Schramm. Schramm and Jones held a joint press conference at Texas Stadium announcing the induction. Schramm did not live to see his ceremonial induction at the Cowboys-Eagles game that fall.
Troy Aikman, all-time NFL leading rusher Emmitt Smith, and Michael Irvin, known as "The Triplets", were inducted into the Ring of Honor during halftime at a Monday Night Football home game against the archrival Washington Redskins on September 19, 2005.
Defensive end Charles Haley, offensive lineman Larry Allen, and wide receiver Drew Pearson were inducted into the Ring of Honor during halftime of the Cowboys' game vs. the Seattle Seahawks on November 6, 2011.
Safety Darren Woodson was inducted on November 1, 2015. Executive Gil Brandt was inducted on November 29, 2018.
Retired numbers
The Dallas Cowboys do not officially retire jersey numbers; however, some are kept "unofficially inactive". As of 2022, six numbers have been kept out of circulation: Troy Aikman's No. 8, Roger Staubach's No. 12, Bob Hayes' and Emmitt Smith's No. 22, Bob Lilly's No. 74, and Jason Witten's No. 82. The Cowboys are one of three NFL teams that do not officially retire numbers, with the other two being the Atlanta Falcons and Las Vegas Raiders.
Career leaders
Passing yards: 35,989 Dak Prescott (2016–2025)
Pass completions: 3,184 Dak Prescott (2016–2025)
Passing touchdowns: 248 Tony Romo (2004–2016)
Rushing yards: 17,162 Emmitt Smith (1990–2002)
Rushing touchdowns: 153 Emmitt Smith (1990–2002)
Receptions: 1,215 Jason Witten (2003–2017, 2019)
Receiving yards: 12,977 Jason Witten (2003–2017, 2019)
Receiving touchdowns: 73 Dez Bryant (2010–2017)
Points scored: 986 Emmitt Smith (1990–2002)
Field goals made: 186 Dan Bailey (2011–2017)
Total punt yardage: 24,542 Mike Saxon (1985–1992)
Punting average: 45.3 Mat McBriar (2003–2011)
Kickoff return yards: 3,518 KaVontae Turpin (2022–2025)
Punt Return yards: 1,803 Kelvin Martin (1987–1992, 1996)
Pass interceptions: 52 Mel Renfro (1964–1977)
Sacks: 117.0 DeMarcus Ware (2005–2013)
Forced fumbles: 32 DeMarcus Ware (2005–2013)
Single-season leaders
Passing yards: 4,903 Tony Romo (2012)
Passing touchdowns: 37 Dak Prescott (2021)
Rushing yards: 1,845 DeMarco Murray (2014)
Rushing touchdowns: 25 Emmitt Smith (1995)
Receptions: 135 CeeDee Lamb (2023)
Receiving yards: 1,749 CeeDee Lamb (2023)
Receiving touchdowns: 16 Dez Bryant (2014)
Points: 150 Emmitt Smith (1995)
Field goals made: 34 Richie Cunningham (1997)
Total punt yardage: 3,665 Toby Gowin (2003)
Punting average: 49.0 Mat McBriar (2008)
Kickoff return yards: 1,399 Tyson Thompson (2005)
Punt return yards: 548 James Jones, Jr. (1980)
Pass interceptions: 11 Everson Walls (1981) & Trevon Diggs (2021)
Sacks: 20.0 DeMarcus Ware (2008)
All-time first-round draft picks
The Cowboys have had the number one overall pick in the NFL Draft on three occasions.
Head coaches and staff
Radio and television
As of 2010, the Cowboys' flagship radio station is KRLD-FM. Brad Sham is the team's longtime play-by-play voice. Working alongside him is former Cowboy quarterback Babe Laufenberg, who returned in 2007 after a one-year absence to replace former safety Charlie Waters. The Cowboys, who retain rights to all announcers, chose not to renew Laufenberg's contract in 2006 and brought in Waters. However, Laufenberg did work as the analyst on the "Blue Star Network", which televises Cowboys preseason games not shown on national networks. The anchor station is KTVT, the CBS owned and operated station in Dallas. Previous stations which aired Cowboys games included KVIL-FM, KRLD, and KLUV-FM. Kristi Scales is the sideline reporter on the radio broadcasts.
During his tenure as Cowboys coach, Tom Landry co-hosted his own coach's show with late veteran sportscaster Frank Glieber and later with Brad Sham. Landry's show was famous for his analysis of raw game footage and for him and his co-host making their NFL "predictions" at the end of each show. Glieber is one of the original voices of the Cowboys Radio Network, along with Bill Mercer, famous for calling the Ice Bowl of 1967 and both Super Bowl V and VI. Mercer is perhaps best known as the ringside commentator of WCCW in the 1980s. Upon Mercer's departure, Verne Lundquist joined the network, and became their play-by-play announcer by 1977, serving eight years in that capacity before handing those chores permanently over to Brad Sham, who joined the network in 1977 as the color analyst and occasional fill-in for Lundquist.
Longtime WFAA-TV sports anchor Dale Hansen was the Cowboys color analyst with Brad Sham as the play-by-play announcer from 1985 to 1996.
Dave Garrett served as the Cowboys' play-by-play announcer from 1995 to 1997, when Brad Sham left the team and joined the Texas Rangers' radio network team as well as broadcast Sunday Night Football on Westwood One.
Seeking to expand its radio broadcasting scope nationally, the Cowboys began a five-year partnership with Compass Media Networks on February 2, 2011. The result was the America's Team Radio Network, a supplement to the franchise's regional one. Beginning with the 2011 season, Kevin Burkhardt and Danny White handled the broadcasts, with Jerry Recco as the studio host.
Fight song
The Dallas Cowboys fight song, "Cowboys Stampede March" by Tom Merriman Big Band was the official fight song of the Dallas Cowboys. The Cowboys now play We Dem Boyz by Wiz Khalifa for starting defensive line, because of the saying "How Bout Dem Cowboys". For every touchdown scored by the Cowboys at a home game the song "Cowboys and Cut Cigars" by The Burning of Rome is played after a train horn.




