European Film Promotion

European Film Promotion (EFP) is an international promotion organisation and a unique network of 38 national film promotion institutes who represent films and talent from their respective territories. Under the EFP flag, the members team up on initiatives to promote the diversity and the spirit of European cinema and talent at key international film festivals and markets. Activities EFP's joint promotional strategies including artistic and business-oriented platforms with a focus on three main areas: Promotion of Films & Talent, Access to International Markets, and Film Sales Support outside of Europe. EFP has developed innovative programmes and initiatives such as the well-known programmes European Shooting Stars, introducing young talented actors to the press, industry and public at the Berlin International Film Festival, and Producers on the Move, a networking event at the Cannes Film Festival to promote and link up aspiring young producers. Further programmes concentrate on films by female directors (Europe! Voices of Women in Film at Sidney Film Festival) and young talented directors (Future Frames at the Karlovy Vary International Film Festival) or focus on outstanding documentary productions from Europe (The Changing Face of Europe at the Hot Docs Canadian International Documentary Festival, Toronto). EFP organises and operates Europe! Umbrellas to establish a joint European presence and visibility in key international markets outside of Europe, and it also backs marketing campaigns for European films to countries outside of Europe via Film Sales Support.