Fantasy Bra.
jewel-encrusted bra, the highlight of the annual Victoria’s Secret Fashion Show
Kylie Jenner Wears Victoria’s Secret’s $50M Fantasy Bra
Victoria’s Secret is reviving its Fantasy Bra for the 2026 fashion show after an eight-year absence. Created with Jacob & Co., the design features a center diamond valued at $22 million, though the wearer and the finished bra’s total value have not been disclosed.
Entertainment · 246 sources · Oct 22, 2026Read itThe journal
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About Fantasy Bra
The Victoria's Secret Fashion Show is an annual promotional event sponsored by and featuring Victoria's Secret, a brand of lingerie. From 1995 to 2026, Victoria's Secret used the show to market its goods in high-profile settings. Models under contract to the company, known as Victoria's Secret Angels, were key participants at the event. The fashion show was cancelled in 2019, the same year its organizer, Edward Razek, resigned under public pressure. It returned in 2023 in partnership with Amazon Prime Video as a Prime Video special; in 2024 the runway show returned.
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