Victoria’s Secret is reviving its Fantasy Bra for the 2026 fashion show after an eight-year absence. Created with Jacob & Co., the design features a center diamond valued at $22 million, though the wearer and the finished bra’s total value have not been disclosed.

Entertainment· Oct 15, 2026

Facts from Wikidata (CC0). Image by Photobra Adam Bielawski via Wikimedia Commons (CC BY-SA 3.0).

Fantasy Bra

jewel-encrusted bra, the highlight of the annual Victoria’s Secret Fashion Show

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Fantasy Bra· Entertainment · 246 sources · Oct 15, 2026Story

Kylie Jenner Wears Victoria’s Secret’s $50M Fantasy Bra

Entertainment· Oct 15, 2026

Facts from Wikidata (CC0). Image by Photobra Adam Bielawski via Wikimedia Commons (CC BY-SA 3.0).

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The Victoria's Secret Fashion Show is an annual promotional event sponsored by and featuring Victoria's Secret, a brand of lingerie. From 1995 to 2026, Victoria's Secret used the show to market its goods in high-profile settings. Models under contract to the company, known as Victoria's Secret Angels, were key participants at the event. The fashion show was cancelled in 2019, the same year its organizer, Edward Razek, resigned under public pressure. It returned in 2023 in partnership with Amazon Prime Video as a Prime Video special; in 2024 the runway show returned.

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